Dubai, UNITED ARAB EMIRATES:- Nespresso, the pioneer of portioned coffee, has today introduced the revolutionary Vertuo coffee system to the Middle East. At a touch of a button, Vertuo brewing technology offers high-quality coffee in a variety of cup sizes. Coffee lovers can now enjoy their favourite drink, anyway they like.

Following the success of Vertuo in North America, Europe and Asia, it is now available in the United Arab Emirtaes, Kingdom of Saudi Arabia and in Kuwait, where more then 70% of consumers prefer a large cup of coffee, often starting their day with one that is more than 200 ml. With Vertuo, Middle Eastern coffee drinkers will be able to enjoy large black or white coffees made at home, with the quality Nespresso is known for.

Sergey Makarin, Business Executive Officer at Nespresso MEA explained, “By introducing Vertuo in the Middle East, we are expanding at home coffee options for coffee lovers with a range of large coffees, without compromising the taste or extraordinary quality that Nespresso is known for. We feel that Vertuo system will deliver on the consumer needs for convenient and easy to use coffee machines to produce variety of coffee sizes.”

The Vertuo system revolutionises the way coffee is made by introducing Centrifusion™,  the unique rotational extraction technology, and a new range of capsule sizes that together allow for different coffee styles from espresso to a large cup.  

At the touch of a button, the intelligent system automatically recognises the coffee capsule  through barcode reading and adjusts extraction parameters to create the perfect full-bodied coffee, finished with a silky and generous crema.

Vertuo also offers three different sized capsules, creating a range of five coffee cup sizes. Each of the 28 Vertuo coffees is carefully blended and roasted to deliver a quality coffee experience, whatever the occasion. The Mug size (230mL) gives a well-balanced body and bouquet of gentle aromas, complementing The Gran Lungos (150ml) offering the prolonged pleasure of an espresso. The largest size, Alto (414ml) serves up delicate aromatic taste to be enjoyed in a longer cup size. Finally Nespresso drinkers can enjoy a the intense flavors of the Double Espresso (80 ml) and Espresso (40ml).

  • 28 exceptional coffees
    • 2 blends in Alto size
    • 15 blends for Mug size
    • 4 blends for Gran Lungo size
    • 3 blends for Double Espresso
    • 4 blends of Espresso

The innovative new Vertuo machine range and the new coffees offers a variety of new features, all designed to enrich the experience:

  • New Centrifusion™ extraction (rotational extraction) system to gently and precisely brew coffee. The rotation reaches up to 7000 rotations per minute to fully extract the coffee.
  • Barcode reading technology which adjusts the brewing parameters such as the cup size, temperature, rotational speed, flow rate and time the water is in contact with the coffee to allow for precise extraction
  • Simple and convenient one button operation
  • The machine comes in two versions VertuoPlus and VertuoPlus Deluxe, which feature moveable 1.1L and 1.7L water tanks and an automatic opening and closing of the machine head.
  • 20 second pre-heating time, with the mug size (230ml) extracted in under 70 seconds.
  • Adjustable cup platform for espresso, double espresso, mug, recipe glasses as well as the travel mug.
  • Automatic off mode after 9 minutes of non-use.
  • 28 coffees to suit customer preferences, including intense, mild, flavoured and decaffeinated options.
  • 5 serving sizes – Alto (414ml), Mug (230ml), Gran Lungo (150ml), Double Espresso (80ml) and Espresso (40ml).

The new Nespresso Vertuo is available in two models, VertuoPlus and VertuoPlus deluxe.

Vertuo Plus comes in one color: While, while Vertuo Plus deluxe is available in black and silver. The machines and coffee will be available for sale starting 17 September 2019* at Nespresso boutiques and online at buynespresso.com.

The Prices start from AED 1,299. Please check the website for the prices in KSA and Kuwait.

-Ends-

Contact information
Fiona Wishart
fiona@z7communications.com 

Mohammed Zahid
moahammed@z7communications.com  

About Nestlé Nespresso SA 

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 100,000 farmers in 13 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.

Headquartered in Lausanne, Switzerland, Nespresso operates in 80 countries and has 13,600 employees. In 2018, it operated a global retail network of more than 800 boutiques. For more information Nespresso corporate website: www.nestle-nespresso.com 

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.