Nayomi unveils the all new Autumn/Winter 2004 collection

New Range Of Nightwear, Outerwear, Activewear and Underwear

Dubai, October 9, 2004 - A stunning new Autumn/Winter 2004 collection has been launched today by Nayomi - the Middle Eastern retailer of quality lingerie and nightwear. Including glamorous and comfortable nightwear; traditional outerwear; trendy activewear and a marvelous range of underwear, all Nayomi stores across the Middle East are set to welcome customers wanting to snap up the new selection, designed and priced specifically for the season.

Kamal Osman Jamjoom, Chief Executive Officer. "We introduce the latest international trends through our new collections which as always are designed for the region. Our loyal customers looking for innovative gift ideas for themselves, their family and friends to mark the season of generosity, will surely welcome the new ranges. The success of our business is based on our ability to understand and anticipate our regional customer's needs and create designs for tastes and occasions that are special and meaningful to them."

The new Nayomi nightwear collection comprises products intended to be sensuous and mysterious, romantic and dreamy as well as those that are classic and enchanting. The glamourous and sophisticated Maysa and Fairouz range, caters to all special occasions for style-conscious women. Maysa is created from a combination of romantic lace, mesh and plain satin fabrics with intricate gold embroidery, whereas the Fairouz range, which falls under the bridal collection, has new cuts - created from luxurious fabrics of satin and lace.

The comfort nightwear range includes the Janna collection which is Nayomi's casual cotton sleepwear that represents a spirit of fun and energy. The attractively priced Razan collection comprising short dresses is a value offering from Nayomi that celebrates the season of giving.

Nayomi pleases the various moods and temperaments of women regardless of age or origin and is responsive to the varied needs of today's Arabian woman, effectively catering to her tastes with all its collections. Featuring various fabrics ranging from silk to satin and chiffon, and from lace to soft cotton and mesh, Nayomi has something appropriate for every occasion.

With comfort clothing becoming very popular, Jalabias, the traditional single piece Arabic dress are in vogue this season promising to be both elegant and highly comfortable. Jalabias are mid-way between being a typical comfort wear for home and party wear.

Taking a step ahead of its time, Nayomi is offering a fantastic new collection of value for money active wear called Ameera. Made primarily of cotton, the range uses Arabic motifs with neon highlights, encapsulating softness and freedom.

Andrea Wicks, Nayomi's Product Director said: "Nayomi responds to the specific balance required between taste and functionality of women in the region, and this is evident in our exciting and diverse Autumn/Winter range. We have an ideal mix of outerwear, nightwear, activewear and underwear, which will suit almost all occasions. As detailing is vital to the core values of the entire Nayomi collection, the colours, fabrics, different textures and tones in the products all reflect the wonderful hues of the season."

The Nayomi underwear collection features the revolutionary new Transparency Bra, an innovative product made entirely of treated silicon, which is a perfect way to go undercover any time of day or night. The luxurious Amani underwear selection offers breathtaking styles amidst all the laces, embroidery and contemporary prints. The popular multibuy promotion is also offered this season which includes a range of bras and panties from Nayomi's selected underwear category at attractive prices.

"Our commitment to Middle Eastern women is portrayed through the thoughtfully made Nayomi products and we take this opportunity to wish our customers a holy season ahead," concluded Mr. Jamjoom.

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About Nayomi
A maker of quality lingerie and nightwear, Nayomi operates 65 stores across the Arabian Gulf in 22 key cities.

After ten successful years Nayomi is offering a limited franchisee opportunity in the GCC region. For more information write to Nayomi at P.O. Box 27844, Dubai - U.A.E or visit the website at; http://www.nayomi.com.sa/ Franchiseeplans.htm. Nayomi is represented by the mega retailer Kamal Osman Jamjoom in the Middle East. Nayomi has a large presence across the region with stores located in the KSA, the U.A.E and Qatar.

For more information please contact:
Pooja Chaudhary
Bates PanGulf PR
Tel: +971 4 2953456;
Fax: +971 4 2951027
E-mail : pooja@batespangulf.com