Bremen: At this year's Gulfood, the DMK Group will be focusing not only on attractive new products from the International business unit but also on country-specific communication of the Oldenburger brand. In Hall 1 Stand 101, interested parties can also find out more about the classics from the Rose and Uniekaas brands.

News from Oldenburger and Oldenburger Professional

The traditional Oldenburger brand supplies high-quality dairy products all over the world and has always stood for German Dairy Excellence. Oldenburger products are made from 100 % pure cow's milk. A philosophy that is well received, as the continuous growth of the brand shows. At this year's Gulfood, visitors to the fair can see the quality for themselves: Oldenburger Professional is presenting the new Performance Whipping Cream especially for foodservice customers and chefs from all over the world. The product has been specifically developed to meet the high demands of the foodservice business. It is ideal for use in fancy cakes and beverages. The brand is also presenting two international dessert classics: crème brûlée and panna cotta. The ready-to-use desserts taste like homemade and can be refined in many ways. Oldenburger Professional will also present the new packaging design for the entire product range at Guldfood. This will be launched shortly.

Another focus is the brand's new communication strategy for Oldenburger Retail. A small teaser in advance: it will be regional. Although the dairy experts want to remain true to their origins under the umbrella "German Dairy Excellence", the brand will be more strongly oriented towards regional needs in the future. China, the Middle East and South-East Asia will be brought more into focus. With new brand messages, the products in Oldenburger's most important sales markets are to be even more closely to consumers.

Rose and Uniekaas: Highlights for MENA 

In addition to Oldenburger and Oldenburger Professional, the Rose and Uniekaas brands also present their product range. Rose - the brand that stands out with its striking logo alone - continues to be very successful in the Middle East and Africa with its range of UHT milk. At Gulfood, the brand will show a selection of relevant products for the MENA region. The focus is on long-life milk in packs of one liter as well as the to-go packs with 500 ml and 200 ml, including a straw attached to the pack. In addition there will be skimmed milk in a 1-litre pack, milk powder, Mozzarella cheese in 2.5 kg-pack and evaporated milk in tins.

Uniekaas has also put together an exclusive range for the MENA region. The oldest cheese brand in the Netherlands is presenting three classic cheeses at Gulfood: Edam Ball Cheese as well as Gouda Black Label and Gouda Mild. The 2 kg Edam Ball Cheese is recognisable by its distinctive round shape and red parrafine coating. This keeps the cheese fresh for a long time. The semi-hard cheese is originated in Holland and named after the town of Edam. The Gouda specialities Black Label and Mild both contain 48% fat and are naturally ripened. They are made from high quality Dutch cow's milk. Gulfood visitors can experience the influence on the taste of the cheeses live at the DMK Group stand.

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About the DMK Group 

Employing around 7,500 workers at more than 20 locations in Germany, the Netherlands and other international hubs, Germany's largest dairy cooperative processes milk into foodstuffs of the highest quality. The product portfolio ranges from cheese, dairy products and ingredients to baby food, ice cream, whey products and vegan products. Brands such as MILRAM, Oldenburger, Uniekaas, Alete bewusst and Humana have earned the trust of consumers at home and abroad, making the company an established player in its home markets and selected target markets around the globe. As one of the largest suppliers to the German food retail industry with a total revenue of 5.5 billion euros, the DMK Group is one of Europe’s leading dairy companies.

In the event of editorial queries, please contact:

Vera Hassenpflug
Senior External Communications Manager
DMK Deutsches Milchkontor GmbH
Flughafenallee 17
D-28199 Bremen
Germany
vera.hassenpflug@dmk.de
www.dmk.de