Tower is an integral part of The Dubai Mall
Sale of residential units to begin on March 10; pre-approval from March 7
Amlak to offer easy home finance options
Dubai, UAE; March 7, 2007: Emaar Properties is offering serviced apartments for sale at The Dubai Mall Hotel and Serviced Apartments, an integral component of The Dubai Mall, the world's largest shopping and entertainment destination.
Amlak Finance is offering easy home finance options on the studios, one-, two- and three-bedroom furnished apartments in the tower located within Downtown Burj Dubai. The apartments are 484 to 1,803 sq ft in size. Sales start on March 10, 2007.
The Dubai Mall Hotel and Serviced Apartments features four levels of podium with restaurants, banquet halls, business centre, meeting rooms, a fully-equipped gymnasium with spa and landscaped swimming pool deck. The facilities complement the extensive retail spread offered by The Dubai Mall, which will also have a wide range of entertainment options.
"Serviced residences are a key growth area in Dubai's property sector, and with The Dubai Mall Hotel and Serviced Apartments, we are offering two investment options for potential investors," said Hussein A. Belshalat, Senior Sales Manager, Emaar Properties. "Apart from buying to reside, investors can earn from rentals by authorizing Emaar-approved property agents, who will manage the apartments on a daily basis."
Designed by DP Architects Pte Ltd, The Dubai Mall Hotel and Serviced Apartments is an impressive elliptical structure on the north-west corner of The Dubai Mall located at the junction of Doha Street and Burj Dubai Boulevard.
"In addition to offering direct access to the mall, several of the apartments overlook the picturesque Burj Dubai Lake. The Dubai Mall Hotel and Serviced Apartments is in close proximity to Burj Dubai, on its course to becoming the world's tallest tower, and other residential projects within Downtown Burj Dubai," added Belshalat.
Amenities include underground parking, car drop off at ground entrance level, 24-hour security and maintenance support and outdoor swimming pool for adults and children. "All the rooms and apartments have environmentally-friendly features with a central building management system monitoring the system performance. The rooms also come equipped with advanced information technology and communication systems," said Belshalat.
Amlak Finance is offering up to 96 per cent home finance to potential investors. Salaried individuals can obtain express approval of their finance with minimum documentation to be provided. They can visit the Downtown Burj Dubai Sales Centre for pre-approval from March 7, from 9am to 7pm or call toll-free 800-EMAAR (36227) or 800-AMLAK for more details.
The AED 73 billion (US$20 billion) Downtown Burj Dubai is the flagship development of Emaar and brings in a new vibrant lifestyle to Dubai. The mixed-use 500-acre community combines commercial, residential, hotel, entertainment, shopping and leisure outlets in open green spaces dotted with lakes and other water features. Located at its centre is Burj Dubai, which will feature homes, commercial space and The Armani Hotel, Dubai. It will be surrounded by The Old Town, The Old Town Island, The Dubai Mall, Burj Dubai Square, Burj Views, Burj Dubai Boulevard, The Residences - all located on the banks of a spectacular lake.
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About Emaar Properties PJSC
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, the world's largest shopping and entertainment destination. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the Kingdom's largest private sector project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Turkey, Libya, India, Pakistan, the US and the UK.
A multiple-award winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier real estate company; and formed a joint venture with Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury resorts and hotels world-wide and 100 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.alasaad@asdaa.com
© Press Release 2007



















