Dubai, UAE – Sunset Hospitality Group (SHG), a leading lifestyle hospitality group in the UAE, and African Hospitality Group (AHG) a historically hospitality leading operator in Morocco have announced a strategic partnership to develop new lifestyle experiences in Morocco.

SHG owns and operates a large portfolio of dining and social living brands and experiences including METT hotels and Resorts, FOLIE Restaurant & Sea, SUSHISAMBA, Isola, L’amo, Attiko, Ammos and Drift Beach. Having recently announced planned openings of SUSHISAMBA in Italy and Azure Beach in Vietnam, SHG confirms its aggressive global expansion.

AHG owns and manages a growing portfolio of 24 hotels, 54 restaurants, 21 bars and 15 lounges across eight Moroccan cities, including Casablanca, Marrakech, and Tangiers.

The View Hotels is an AHG Upscale leisure hospitality brand, full of chic and art de vivre. Such unprecedented collaboration with SHG will enhance The View hotels positioning as premium, urban, social, elegant and design destinations for tourists and locals. It also aims to unlock part of the region’s potential demand for high value and quality lifestyle hospitality and F&B experiences.

The partnership between two industry trailblazers further supports SHG’s diversification strategy, contributing greatly to the evolution of the hospitality landscape to meet ever changing consumer demands, says Antonio Gonzalez, CEO & Founder – Sunset Hospitality Group.

“The new alliance with AHG enables us to extend our operations into North Africa, representing an important forwards step in our ongoing growth strategy,” said Gonzalez. “We are extremely proud to be partnering with an established in-country industry leader on these projects and look forward to a long and successful relationship as we work together to help evolve and elevate the sector through the creation of unique, unmissable experiences.”

“Collaborating with Sunset Hospitality Group provides a great opportunity to introduce new lifestyle FB&E experiences to Morocco, whilst supporting the new strategic vision of Africa Hotels Management to be the leading local platform to showcase celebration, gastronomy, culture and creativity, said Abbas Azzouzi, CEO of Africa Hotels Management, AHG’s Management Branch. “Through its brands and operations, Sunset Hospitality has already paved the way within the hospitality space in other markets. We envision its long-standing experience and expertise will enable us to replicate the success together here in Morocco.”

For further details in relation to Sunset Hospitality Group and the outlets within their portfolio, please visit: https://www.sunsethospitality.com/

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About Sunset Hospitality Group:

Sunset Hospitality Group (SHG) was founded in 2011 with a vision to create unique hospitality experiences around the world, ranging from resorts and beach clubs to restaurants and nightlife venues. Since then, the group has grown to become a leading hospitality investment and management company developing new and pioneering concepts and acclaimed multinational brands.  SHG has a presence in 15 countries with a proven record in delivering a blend of high-quality services at exceptional locations. SHG’s portfolio includes renowned concepts including METT Hotels & Resorts, Azure Beach, Ammos, Drift Beach Club, AURA, SUSHISAMBA, DREAM, L’Amo Bistro del Mare, Black Tap, Lola Taberna Española, Goldfish, Isola, Raise Fitness & Wellness, and many more. Visit www.sunsethospitality.com

About AHG and Africa Hotels Management:

AHG is a leading integrated hospitality player in Morocco (asset development and operations management).

Its management branch, Africa Hotels Management (AHM) operates a portfolio of 4 fully owned brands, spanning from entry level to upscale and lifestyle, 24 hotels under management in premium locations across the country, and a significant growth pipeline of new hotel openings.

AHM continues its growth strategy in Morocco with a deep commitment to deliver experiential and creative hospitality, centered around innovation and quality and driven by generosity and humility.

Enabling new South-South partnerships in targeted African cities through innovative and value-creating partnerships is also a development priority for the coming years.

Media Contact:                                                           Media Contact:
Pragati Malik                                                              Ghita Sekkat
Email: sunsethospitality@actionprgroup.com            Email: gsekkat@hotelsatlas.com