Dubai, UAE: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has unveiled a humanitarian campaign ‘From City Centre to Gaza’ with a host of initiatives aimed at giving back and supporting distressed communities in Gaza this Ramadan and Eid.

Taking place at various City Centre malls across the UAE in coordination with several leading NGOs and charitable organizations in the country, the campaign stems from Majid Al Futtaim’s commitment to providing continued support to communities in Gaza through humanitarian initiatives. The activities under the ‘From City Centre to Gaza’ campaign include:

Kaak El Eid Charity Sale: Visitors of City Centre Mirdif can bite into delicious Kaak El Eid cookies (traditional biscuits baked during Eid) served by the iconic Palestinian restaurant Mama’esh. All proceeds from the sale will be donated to provide pediatric medical assistance to children with physical disabilities from Gaza through the Al Jalila Foundation.

  • When: April 5 
  • Time: 7:00pm to 12:00am
  • Where: City Centre Mirdif

Tarahum - for Gaza: A brilliant evening bazaar laden with products related to Palestine awaits visitors at this special initiative supporting the UAE relief campaign, Tarahum - for Gaza. All proceeds from the sale of the items will be donated to Emirates Red Crescent to provide emergency food assistance to people in Gaza.

  • When: April 6
  • Time: 7:00pm to 12:00am
  • Where: The Plaza at City Centre Al Zahia

Media Contact:
Sarah Alsalem
sarah@gambit.ae

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.

With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.

About Majid Al Futtaim Asset Management

Majid Al Futtaim owns and operates 29 shopping malls in the UAE, Egypt, Bahrain, Lebanon and Oman.  The portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres,

and five joint venture community malls with the Government of Sharjah. They also operate omnichannel services including online Shoppable Mall, Digital Concierge, an AI empowered Store of the Future and the region’s first Mall of the Metaverse. All of this is powered by the UAE’s fastest growing loyalty program SHARE which offers customers a more personalised and data driven experience in the malls along with privileges like VIP Lounge access and Smart parking.

Majid Al Futtaim develops hotels that are connected, or adjacent to, shopping malls offering value, convenience and experience to guests from overseas, the region and the surrounding business community. Majid Al Futtaim owns 11 hotels in the UAE and 2 in Bahrain, all operated by international hotel brands such as Sheraton, Novotel, Ibis, Aloft, Hilton Garden Inn, Kempinski Hotel, Pullman, Le Meridien and The Westin. In 2022, Majid Al Futtaim became the first and only conglomerate in the world to be awarded the prestigious LEED Platinum certification for its portfolio of hotels.

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