• The App offers access to more than 150 everyday banking services through intuitive, user-friendly journeys
  • It features an embedded digital wealth platform on which users can invest in and trade over 11,000 global and local ETFs and Equities

Dubai, UAE: Emirates NBD, a leading banking group in MENAT (Middle East, North Africa and Türkiye), has successfully completed the roll-out of its enhanced mobile banking app, ENBD X. Engineered from the ground up as per the latest technology, security and user experience trends, the cloud-native app offers an unrivalled combination of lightning-fast performance, user-friendly journeys, top-level security, and the largest array of products and services in the market.

Initially rolled-out in a phased manner, ENBD X is now available to all Emirates NBD customers with new customers having the option to instantly open a digital account with the bank in less than three-minutes through a mobile paperless journey. The App’s global dashboard gives customers a 360-degree view of their entire financial portfolio as well as keeps them on top of all critical updates, such as upcoming payments or status of pending requests.

In all, users can avail of more than 150 services on ENBD X, including updating Emirates ID and Passport details, opening a fixed deposit, obtaining account balance certificates and reference letters, and applying for a loan on card in real time.

Transferring funds on ENBD X is just like sending a text, offering a wide array of free global transfer and payment options and recommendations on the best transfer method based on the selected beneficiary. Users can view all transactions across their accounts and cards, instantly download authenticated account statements, and even view images of cheques deposited in their account - an innovative, region-first feature, particularly useful in the UAE.

The App puts customers right in the driver’s seat, offering them unrivalled freedom to control and manage their preferences, such as security settings and spend limits. It also helps them maximize day-to-day savings through more than 1000 personalized Emirates NBD-exclusive deals across travel, shopping, dining and e-commerce.

A distinctive feature of the App is its embedded digital wealth platform, which enables customers to invest and grow their wealth from the same App they use for all their everyday banking needs, making ENBD X unique in the market. The platform allows new investors to instantly open an investment account and choose from over 11,000 securities and ETFs from 21 global and local markets to invest in. With the platform’s one-of-its-kind Secure Sign feature, customers can view, update and sign investment documents to complete any trade irrespective of its complexity or value, with no need to visit the branch or their Relationship Manager. Not just this, customers can also create personalised watchlists and subscribe to IPOs on the same platform.

Within a short period of time since launch, ENBD X has become the preferred way of banking for a majority of customers in the bank, enabling 50% more activity than the previous App, both in terms of logins and transactions. It has also quickly earned a number of awards and conquered industry recognition, including the Excellence in Mobile Banking Award by Finnovex Magazine, Best Mobile Banking Application – UAE Award by Global Business Outlook, Most Innovative Retail Banking App – UAE Award by Global Banking and Finance Review, and Best Mobile Banking App in UAE Award by the International Finance Magazine.

Marwan Hadi, Group Head, Retail Banking and Wealth Management at Emirates NBD, said: “Over the years, Emirates NBD’s digital banking has consistently and globally been recognised for its superior user experience. With ENBD X, we have taken our mobile banking experience to a whole new level, adding a wide array of next-generation instant banking services, with many more to be released over the next few months.”

Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management, Emirates NBD, said: “ENBD X sets a new standard of excellence for mobile banking in the region and beyond and is designed to provide customers with a truly enriching banking experience. As a front-runner in digital banking innovation in the MENAT region, Emirates NBD strives to provide its customers with all the information, tools and access they need to fulfil all their everyday banking needs on their fingertips. ENBD X delivers on this promise on being the only financial services App customers need in the UAE and much more.”

About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. As at 30th June 2023, total assets were AED 811 billion, (equivalent to approx. USD 221 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 854 branches and 4,173 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. 

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as an Associate Pathway Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
e-mail: ibrahims@emiratesnbd.com
Tricia Kaul
asda’a bcw; Dubai, UAE
Email: Tricia.Kaul@bcw-global.com