• The initiative underlines the power of technology in a fun and engaging way
  • Choose your favorite team and let Anghami generate a unique cheer just for you, based on your music taste

Abu Dhabi, UAE – Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA), is behind another regional first, having joined forces with state-of-the-art generative music platform Mubert to deliver truly bespoke songs for the region’s football fans through Artificial intelligence.

Mubert allows users to create high-quality unique soundtracks for a variety of uses such as social media, presentations or films. Mubert takes samples written by musicians and sound designers, and with the help of Artificial Intelligence (AI), arranges them into finished tracks on request.

Now, Mubert’s technology is being combined with Anghami’s user data and algorithms to create thousands of unique musical football ‘cheers’ to help the region celebrate the sport’s biggest event, in a fun, engaging and entertaining way.

Mohammed Ogaily, VP Product at Anghami, says: “At Anghami, we pride ourselves on keeping ahead of the technology curve. Our growing audience across the region includes a massive amount of football fans. This, coupled with the fact that such a significant football event is being hosted in the region for the very first time, presented a great opportunity for us to try something new - to combine music, technology, and football.”

The result is an incredible AI-driven in-app activation – exclusively available now across the GCC, where users pick the country they’re cheering for and Anghami’s technology then generates a unique song just for them, hosted on the popular platform.

“We have generated over 170K songs, based on three sets of lyrics, three talents, and 2,000 tracks generated by AI. We match each user with a cheer for their favorite team and ensure the song fits their music taste, based on our user data,” adds Ogaily.

This project is remarkable, as this is the first time any company has generated such a volume of high-quality bespoke songs, employing AI and machine learning. Soon, Anghami will be the first platform to host over 200K songs generated by AI.

Working closely with Mubert, the next-gen music platform, Anghami combines Mubert with its own powerful AI to generate tracks that understand the users' taste in music, delivering unique songs that match their taste – and support their chosen football team.

“We compliment the AI that generates the songs with our machine learning algorithms to match users with the closest genre, based on what music we know our fans listen to,” adds Ogaily.

Paul Zgordan, Head of Music and Mubert Co-founder, adds: “Generating tracks with vocals is something we have been thinking about for a long time. Voice adds liveliness to any composition and increases listeners’ interest. However, with a generative approach, there are several difficulties. The vocals should fit into the groove and harmony, regardless of the genre chosen by the listener.

So, when Anghami asked us to make a song-generation engine, we immediately agreed. This is a great opportunity to test our hypotheses and entertain fans from all over the world. Different genres are like different countries and cultures, but they are united by voice — a representation of the universal love for sports.”

Get your personal football Cheer today by downloading the Anghami App here: www.anghami.com

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About Anghami Inc.

The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and international music, podcasts and entertainment. With an extensive ecosystem of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world.

Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising 72 million songs and licensed content from leading Arabic labels, independent artists and distributors, available for 75 million registered users. 

Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network. Anghami is constantly licensing and producing new and original content.

Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. It has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.

To learn more about Anghami, please visit: https://anghami.com 
For media inquiries please contact Rami Chmaysani: Rami.Chmaysani@bcw-global.com

About Mubert

Mubert is a company on a global mission to empower creators. With a unique collaborative platform that pairs musicians with AI, Mubert has redefined the way music is created, experienced and licensed.

From streamers to filmmakers to app builders, Mubert made it easier than ever for content creators of all kinds to license custom, high-quality, royalty-free music.

It all started with one simple goal: create a new form of adaptive music with the help of AI.

Mubert began by developing a platform that connected musicians and listeners. Through building the Mubert mobile app, having it featured as "App of the Day" in more than 170 countries, and developing unique B2B solutions, the company is constantly striving to improve its ecosystem.

Forward-looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Anghami’s actual results may differ from its expectations, estimates, and projections and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “start,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from those discussed in the forward-looking statements. Most of these factors are outside Anghami’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: the impact of COVID-19 on Anghami’s business; the outcome of any legal proceedings that may be instituted against Anghami; changes in applicable laws or regulations; and the possibility that Anghami may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties identified in Anghami’s registration statement on Form F-4 (File No. 333-260234) filed with the U.S. Securities and Exchange Commission (the “SEC”), which was declared effective on December 16, 2021, including those under “Risk Factors” therein, and in other documents filed or to be filed with the SEC by Anghami and available at the SEC’s website at www.sec.gov. Anghami cautions that the foregoing list of factors is not exclusive. Anghami cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, Anghami does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.