Riyadh, Saudi Arabia: The Saudi Tourism Authority (STA) has signed a partnership agreement with Almosafer, Saudi Arabia’s leading travel company (part of Seera Group) to promote domestic tourism in the Kingdom of Saudi Arabia through its multiple business operating under the Almosafer umbrella.

The agreement was signed at a ceremony which took place at the Saudi Tourism Forum. The agreement builds on the long-standing relationship between Almosafer and STA in which the two parties have collaborated on various successful initiatives to boost tourism in the Kingdom to support the tourism pillar of Saudi Vision 2030.

There has been unprecedented demand for domestic tourism in recent years as many Saudis have begun to explore the unrivalled historical, cultural, natural and religious attractions in the Kingdom.  

Under the agreement, Almosafer will launch a year-long campaign to promote domestic tourism, highlighting the many attractions and experiences available in the Kingdom throughout the year and offering a range of discounts and promotions to further enable more Saudis to discover their own country.

Muzzammil Ahussain, CEO of Almosafer, said: “The appetite for domestic tourism remains incredibly strong as people are beginning to discover the many incredible attractions on their own doorstep. We are capitalising on this demand to help drive domestic tourism as we continue to develop our products and services to serve the travel needs of the Kingdom. As the national champion of tourism in Saudi Arabia, we will continue to work with STA to achieve our shared goal of supporting Saudi Vision 2030.”

With Ramadan fast-approaching, families can celebrate together by booking a stay on Almosafer Chalets+, a digital platform for alternative accommodation. During the summer months, Saudis can explore cooler climes in the Kingdom, from the mountains of Abha to the rose fields of Taif, while the winter months will see the return of a whole host of events, from Riyadh season and MDL Beast to Formula One and Saudi Cup.

As the national champion of tourism in Saudi Arabia, and with a large customer base in the Kingdom, Almosafer is well-positioned to boost domestic tourism by leveraging each of its businesses. Almosafer will promote the campaign directly to Saudis through its consumer segment; leverage the tours offered by Discover Saudi, the destination management company; and further drive Umrah+ packages offered by Mawasim, the Hajj and Umrah tour operator, to offer an enhanced all-in-one trip that combines religious and leisure tourism. 


Almosafer (part of Seera Group)

Saudi Arabia’s Leading Travel Company

Elevating the journey for travellers from Saudi Arabia, the region & beyond, while harnessing Seera Group’s 40+ years of expertise, Almosafer supports Saudi Arabia’s vision as a national champion for tourism.

Almosafer creates opportunities for outbound, leisure and religious travel, whilst serving B2C and B2B customers, partners, and suppliers with state-of-the-art travel solutions, a digital-first mindset and travel advisory.

Through powerful and world-class technology platforms, central sourcing and fulfilment capabilities and data-driven decision-making, Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella:

  • Almosafer, the Middle East’s leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services.
  • Almosafer Business, a dedicated service solution, caters to corporate & government entities.
  • Discover Saudi is the Kingdom’s leading Destination Management Company, specialising in inbound travel, online distribution and MICE solutions.
  • Mawasim is a Hajj & Umrah tour operator, offering high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets.

For more information:  
Nivine William | Cin Yeung
nivine.william@bcw-global.com | cin.yeung@bcw-global.com