Lamcy Plaza, in association with Bossini, announces the start of search for the 2006 Superstar in singing and dancing; auditions to begin from today

Dubai, UAE, August 17th, 2006: In an endeavour to recognize and reward superior talent and place youngsters on their first step to stardom, Lamcy Plaza, the city's popular shopping destination, has announced an extensive talent search through the `Bossini Lamcy Superstar 2006' contest in association with Bossini, the young and trendy brand.

The `Bossini Lamcy Superstar' is one of Lamcy Plaza's significant initiatives during the Dubai Summer Surprises season, which is the most pleasurable time of the year for children.   

The talent hunt will spot the best in two categories, singing and dancing, through a series of auditions and elimination rounds, which commences on August 18th and will end on August 21st. The semi-finals are slated for August 23rd while the Grand Finale will take place on August 25th.  As one of the leading talent searches in the region, the `Bossini Lamcy Superstar 2006' contest will be open to all children aged between 5-15 years.

Terming the contest as the mall's most exciting initiative, Mathews Thomas, Marketing Manager, Lamcy Plaza, said: "The `Bossini Lamcy Superstar 2006' contest offers youngsters the valuable opportunity to prove themselves. It takes one single opportunity to transform talent into a success story. To be a star, it takes a combination of talent and remarkable inner drive. The contest will draw budding artists out of the shadows, exploiting their potential to the fullest."

"The `Bossini Lamcy Superstar' contest which is open to all children across the UAE will sharpen and groom talent, unleashing the latent potential of the participants."

Winners will be chosen from each of the three age groups - 5 to 7 years, 8 to 11 years, and 12 to 15 years. A Winner and a Runner up will be chosen from each age group separately for singing & dancing and will be rewarded with fabulous gifts. All participants and the winners will receive certificates as an acknowledgement.

Children who do not qualify for the finals will be offered an opportunity to participate in the Grand Finale fashion show. The registration forms can be picked up and submitted at the Lamcy Plaza Information Counter as well as at the Bossini outlet. All registered candidates will be invited for an audition. On evaluation, the candidates will be short listed for the semi finals and grand finale. A panel of well-known personalities will be brought in to judge this contest.

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About Lamcy Plaza:
Lamcy Plaza was inaugurated on 17th March 1997 by His Highness Sheikh Ahmed Bin Saeed Al Maktoum and is located in the heart of the city. One of the largest department stores in the region, Lamcy Plaza is designed to fulfil the diverse requirements of its customers 'under one roof'...living up to its positioning of "You can get it all at Lamcy".

For further information contact:
Mathews Thomas
Marketing Manager
Lamcy Plaza Dubai
Tel: (971-4) 335-9999
Fax: (971-4) 335-9996
Email: mathew@lamcyplaza.com

Schubert Fernandes / Sheetal N Borge
Percept Profile Gulf public relations
Tel: (971-4) 344-6373
Fax: (971-4) 342-9158
E-mail: schubert@perceptprofilegulf.com

© Press Release 2006