Seed Group partners with Italian start-up BizAway

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Dubai-based Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has signed a strategic partnership with Italian scale-up BizAway to revolutionise business travel experiences in the region.

As a single, quick solution to book and manage business trips with just a click, BizAway combines the efficiency of technology with a complete travel solution to optimize time and create a memorable business travel experience.

The strategic partnership has been designed to help and guide BizAway in bringing its business travel solutions to the UAE and the region, tending to a growing number of people traveling across the world for work from here. Per this partnership, Seed Group will facilitate BizAway's growth and expansion with guidance on how to reach the right audience, access top decision-makers in the government as well as the private sector, and contribute to making business travel easier and more seamless.

BizAway is a corporate travel agency and technology company based in Italy, Spain, Albania and now UAE, offering an all-in-one platform developed to simplify every aspect of business travel. BizAway was born from a team of developers and professionals specialized in business travel with the aim of facilitating the business travel experience. With constant updates and continuous evolution, the platform guarantees users optimal management of time and available resources on the back of sophisticated yet easy-to-use software.

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said: "Business travel is common in the UAE and the region, given that a number of international and internationally operated organizations have their bases here. In this context, having BizAway's expertise in the region will ease a lot of pain points in business travel.

"BizAway's solutions are designed to support local corporations and the UAE's goal of digitalization perfectly. This gives them an edge and the ability to disrupt the business travel industry in the UAE and the GCC at large, especially when the value of business travel spending in the GCC has been pegged at over $30 billion. We look forward to a powerful association with BizAway."

Luca Carlucci, CEO of BizAway, said: "We are incredibly honoured that Seed Group has selected BizAway to form a partnership with. This allows businesses and corporations in the EMEA region to digitize in the field of business travel. Our company is an innovative leader in the business travel industry, with the goal of redefining the entire experience and offering our customers a superior level of service through the adoption of cutting-edge technologies. Our company's top priority has always been to meet the needs of our customers and provide them with a unique and unforgettable experience."

He added: "We are in line with the UAE's vision of promoting continuous development and the implementation of digital strategies within the country, and we are ready to support companies that want to digitize and optimize their business travel function."

BizAway offers an indispensable tool for managing business trips at 360° in a simple and transparent way, along with travel agency services and travel risk management.

Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 20 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the GCC countries.