Swatch has launched its Jelly Fish Store Concept at the New BurJuman, company representatives said.
"Swatch stands for emotions, the joy of life, innovation and the unconventional," said Ramesh Prabhakar of the Rivoli Group, which represents Swatch.
"The new Jelly Fish Store Concept at BurJuman artistically presents the Swatch philosophy. Just as those cutting edge graphics, hip designs, fashion accents, trend innovations and cool technical details are shaped into a canvas for the wrist, the Jelly Fish Concept Store expresses the innovative spirit of Swatch," he said. The Jelly Fish Store Concept is the latest interior design styling to come from the world's leading wristwatch manufacturer, company representatives said.
"It is a unique and memorable retail environment. We want to use it to give our shoppers an experience that will carry an emotional vibe similar to that of owning a Swatch," Prabhakar said.
The brand is sold through over 550 outlets worldwide. There are 55 Swatch stores in the Middle East, including 15 stores in the UAE/Pan-Gulf region.
As an unconventional aura of sensory changes takes place, visitors to the Jelly Fish Store will feel as though they have plunged into a different atmosphere, company representatives said. The store provides warmth, comfort and a smooth rhythm of colours and hues thanks to the changing lights, company representatives said. Random lighting changes emitted from wall columns create a continuous ambience with their various soft hues.
With the installation of an abstract splash of Swatch Wristory, the Store's walls becomes a mural something that will be repeated each time Swatch selects a design statement from its vast collection.
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