Husqvarna Construction names new GM for Mideast, Africa

World leader in the construction and stone industries, Husqvarna Construction, and part of Husqvarna AB has appointed Jeff Bennett as the new general manager for the Middle East and Africa region.

In his new role, Bennett will be responsible for developing and implementing strategies to fuel business growth and increase market share in MEA through effective go-to-market modalities.

According to Husqvarna, the appointment is in line with the organization’s plan to re-define its regional structure and focus more on strategies to grow and flourish in emerging markets, which are a part of the group’s priorities for building tomorrow strategy in 2025.

Bennett will be responsible for implementing strategic measures to achieve rapid growth in emerging markets while finding innovative ways to shape the company future. He will also be spearheading the organization’s efforts to innovate and earn a competitive position in the region.

Commenting on the appointment, Andre Menezes, Director of Emerging Markets and Stone Sales and Services, Husqvarna Construction, said: "Bennett is an excellent addition to our regional team. Our group started out in 1689 and has since contributed to the development of the industry with innovation at its core and the passion of our employees at the helm."

"Having a strong team on board will help us in providing strategic advice to our trusted partners and meet the future demands of the region. The knowledge and experience that Jeff brings further strengthen our leadership team, and I am fully confident that his approach and strategies will lead the company to greater heights of success," he added.

Having spent two decades working in upper management for companies like Allegion and Ingersoll Rand Security Technologies, Bennett brings with him his extensive experience in business performance measurement, strategic product launch and market positioning.

He will be instrumental in leading the sales and service teams in winning new business and bringing value to clients by helping them reduce costs, make faster decisions, and improve their efficiency, especially while delivering unique and most challenging projects for the market.

On his new role, Bennett, said: "This is absolutely an exciting time for Husqvarna Construction, and I am pleased to have joined the team."

"Emerging markets continue to provide significant opportunities for our sector. It will be an honour to lead such a talented and wonderful team to focus on assisting clients and implementing the long-term vision of the company," he added.-TradeArabia News Service

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