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Jan 21 2011

Accor Egypt Sponsors Annual French Travel Agents Conference in Luxor to Promote Tourism Industry

Cairo January 21, 2011 - Accor Egypt is sponsoring this year's annual French travel agents conference held in Luxor from January 22-26, with 450 participating French travel agents.

The Minister of Tourism, Mr, Zoheir Garranah is attending the opening ceremony, which is held at Sofitel Karnak Luxor.

Through this four-day conference, organized by a French Travel Agencies Organization (SNAV) and the Egyptian Tourism Authority, Accor Egypt aims to promote Egypt as a distinguished tourist destination, especially Luxor with its recent renovations, which have made it a modern and vibrant city while maintaining its historical charm.

"Accor Egypt's sponsorship of this conference comes as part of our strategy to promote Egypt's tourism industry, especially to the French market, as Egypt welcomes around 550,000 French tourists annually, which is the fifth issuing market for the national tourism sector. We also answered positively to this partnership with the Egyptian Tourism Authority because it was a good opportunity to boost the Upper Egypt destination. With its rich history, fascinating location along the Nile and ideal weather, Luxor caters to the many needs and preferences of French tourists. This is a great opportunity for French travel agents to visit Egypt to see some of its most fascinating sites, as a way of increasing interest in the country in general and in Luxor specifically," said Thierry de Jaham, Managing Director Accor Egypt.

The four-day program includes visits to Luxor's most notable landmarks and monuments, with a closing ceremony at Sofitel Winter Palace.

With one third of the world's known monuments, Egypt is a significant destination for tourists from all over the world. Egypt attracts a wide range of elite to middle class tourists with a variety of travel purposes including recreational, business and medical. The increase in international hotel management chains has resulted in greater competition in the industry, which has led to enhanced services and benefits to tourists, making Egypt a superior destination worldwide.

With 18 hotels in 9 cities, Accor Egypt covers midscale to luxury brands operating in Cairo, Alexandria, Ismailia, Hurghada, Sharm El Sheikh, Dahab, Taba, Luxor and Aswan.

-Ends-

About Accor:
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,100 hotels and close to 500,000 rooms.

Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel,
Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise. Please refer to www.accor.com

For further information please contact:
Nadine Fayed
Media Relations Executive Promoseven Weber Shandwick
Tel: +202 330 48 560/ 1/2/ 3-
Fax: +202 330 47 213
Cell: +2 012 7989076
E-mail: nadine.fayed@ws-mena.com

© Press Release 2011

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