Friday, Apr 01, 2016
Dubai:
Etihad Airways and the Sydney Opera House said they have extended their Major Partnership for a further five years.
The extension will take Etihad Airways well into the Opera House’s Decade of Renewal - launched in its 40th Anniversary year in 2013 to ensure the World Heritage-listed ‘masterpiece of human creativity’ continues to inspire new generations of audiences and visitors. The announcement comes at an exciting time for Etihad Airways and Australia’s number-one tourist destination.
In addition to being named Air Transport World’s Airline of the Year 2016, Etihad Airways was last year voted World’s Leading Airline* for the seventh consecutive year. The Abu Dhabi-based airline is also rapidly increasing its global footprint through groundbreaking innovations in product and service, major investments in destination marketing, and brand campaigns.
Meanwhile, Opera House Renewal is well underway, from a suite of building projects that will touch all four corners of Jørn Utzon’s masterpiece to a renewed focus on integrating the experience audiences and visitors enjoy at the Opera House - transformative arts and culture, the greatest contemporary and classical music, inspirational speakers, creative shows for children and families, insightful tours and incredible Australian cuisine.
Under the terms of the new deal, Etihad Airways will continue as the Sydney Opera House’s Major Partner and Opening Nights Presenting Partner. The airline will support Opera House programming by flying guest artists and performing arts companies to Sydney from across its extensive network of 116 international destinations. It will also leverage its investment in Australian tourism - through its partnership with Tourism Australia - to bring more visitors to Sydney and to the Sydney Opera House.
Siddesh Suresh Mayenkar
Gulf News 2016. All rights reserved.
