30 August 2016
- The new model will allow Governments and Organizations to respond and accommodate the customer's behaviour change instantly through centric, comprehensive operating model suited for the digital age

Dubai, United Arab Emirates - Shift Technologies, the business and IT consulting arm of the AW Rostamani Group and exclusive representatives of the Open Group in the ME unveiled the new IT4IT Reference Architecture used in managing the business of IT at a launching event in Dubai. The model, created by the Open Group provides prescriptive guidance on how to develop and implement a customer-centric, digitalized IT operating model.

Commenting on the unveiling of the IT4IT Reference Architecture, Mr. Yousef AlBarkawie, CEO of AW Rostamani Shift Technologies said, "The business of IT is rapidly evolving. With The Open Group's IT4IT Reference Architecture, we see a reference architecture and a value chain-based operating model for managing the business of IT and enables the state of services that IT delivers to be systematically tracked across the service lifecycle.

AlBarkawie also added, "It addresses the complexity of managing separate organizational entities to deliver customer-centric services and improves IT's ability to manage suppliers and evaluate or access their data sources across the service lifecycle to drive for transparency in, and quality of, business insight. The overall effect would be enabling IT to be cost-efficient while enhancing its customer responsiveness."

IT departments that run on the IT4IT principles and framework will reap large rewards in cost savings and automation that frees up resources for IT innovation for the lines of business. IT departments  benefit from removing costly, time-consuming, and error-prone discussions on implementations by eliminating the "how?" discussion at the start.

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About AW Rostamani
Founded in 1954 by Abdul Wahid Al Rostamani, the AW Rostamani Group was established in Dubai, UAE with the vision of enriching the customer's life experience by introducing innovative products, Services and solutions into the market place. Today AW Rostamani Group is one of the Middle East leading and reputable organization with over 3,800 employees and net assets in excess of US2 Billion across diverse industries including Automotive, Fashion and Lifestyle, Real estate, IT, Business Consultancy, Lighting solution and Interior fitting  with strong presence in the UAE, Saudi and Indian markets.  AW Rostamani Group is the sole agent in Dubai and the Emirates for many of the global leading brands such as Nissan, Infinity, Renault, General Eclectic Lighting, Vhernier Milano and Georg Jensen.  

For media enquiries contact:    
AW Rostamani Marketing and Communication 
Ahmad Ibrahim
Group Head Marketing and Communication
Tel:  +971-4-2141774 I Mobile: +971-56-5494950
E-mail: ahmad.ibrahim@awrostamani.com 

Hill+Knowlton Strategies
Khalil Dagher
Account Executive
Tel:   052 725 4598
Email: Khail.Dagher@hkstrategies.com  

© Press Release 2016