stc spreads joy through continuous humanitarian initiatives during Ramadan

• AlJasem: #today_we_can campaign follows the core values stc believes that also focus on attaining sustainable results
• The campaign highlighted 4 cases in the community while providing the heroes with the support they needed to overcome the challenges they face today
• stc extended its continuous support to front-liners while implementing its annual iftar campaign during the holy month of Ramadan

Kuwait: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced it collaboration for the second year in a row with the Tarahom Volunteer Team, a subsidiary of the International Islamic Charity Organization, in a humanitarian initiative as part of its #today_we_can campaign.

The humanitarian initiative, led by Ahmed Al Nowaibet, a member of stc’s public relations team, included two different segments. The first segment focused on highlighting four cases pertaining to members in the community regarding their hardships and aspirations. Upon evaluating their cases and listening to their stories, stc aims to support them in fulfilling their needs and bring joy to their hearts during the holy month of blessings.

Humanitarian Initiatives

Within this context, Zainab Al-Khaldi, a young skilled writer born with one leg, showcased her inspiring story as she overcame obstacles and faced her challenges head on in pursuit of her dream. Al-Khaldi managed to use her talents as a writer to tell the story of how she struggled with her challenges at the young age of only 12 years old. In support of the inspirational writer, stc stated that it would take on the costs of publishing and printing Al-Khaldi’s latest book, “Mohakaty”, in collaboration with Tarahom Volunteer Team and renowned writer Yousef Alhajri. All proceeds from the sale of Al-Khaldi’s book will be placed towards obtaining the best treatment for her condition.

The second case reviewed by stc involved Om Mahmoud, a mother who is struggling during times of hardship and uncertainty. In support of Om Mahmoud, stc provided groceries and supplied food for the month of Ramadan, as well as, donated new electrical appliances and toys for her children. The Company hopes to have provided Om Mahmoud with a helping hand as she overcomes the challenges she is facing in her life.

stc reached out to Abu Ayoub in the third case reviewed by the Company, an individual that has recently converted to Islam. In celebration of this act during the holy month, stc gifted Abu Ayoub a monthly supply of food for the month of Ramadan along with a new smartphone. The Company wishes the new convert a prosperous and blessed life as it presented him with this generous gesture in collaboration with the Islam Presentation Committee, especially with the support of the Committee’s Public Relations Manager, Ammar Alkandari, who shed light on the Committee’s past initiatives and history since establishment.

The fourth case reviewed by stc involved an individual named Mohsen who is employed as a security personnel for a building in Kuwait. stc reached out to Mohsen, presenting him with a month supply of food for the holy month and a new smartphone as a gesture of gratitude and appreciation for the challenges he managed to overcome during these unprecedented times. His positive attitude and work ethic resemble the values that are reciprocated with blessing and acts of generosity during the holy month.

Iftar Meals

Aside from the cases reviewed throughout stc’s humanitarian initiative, stc continues to spread joy and give back to the community by distributing iftar meals to sanitary workers and those who are in need throughout Kuwait. The Company also distributes iftar meals daily to the Al-Adan Hospital ambulance center throughout the holy month.

Appreciating Front-liners

To show its continuous support towards front-liners risking their lives during the ongoing pandemic, stc distributed Ramadan gift baskets to the heroes in the Ministry of Interior and all those working in the Kuwait International Fair vaccination center located in Mishref. 

On this occasion, Danah AlJasem, General Manager of Corporate Communications at stc, expressed the Company’s gratitude and appreciation to all those that participated in the humanitarian initiative that was solely dedicated to give back to members of the community. She extended a special thanks to the Tarahom Volunteer Team, the Islam Presentation Committee, and the Public Relations Team at stc for their dedication and will to achieve the objectives behind stc’s #today_we_can Ramadan campaign, which proved to be a success.

AlJasem indicated that the #today_we_can campaign follows the core values stc believes that also focus on attaining sustainable results, especially during the month of Ramadan. The objective of the campaign was to spread awareness on the importance of acting today for a better tomorrow, whether it is supporting the community or taking advantage of a given opportunity.

Through its region wide campaign, AlJasem expressed, stc focused on highlighting the importance of acting at a given moment, whether it is an act to stop hunger, end the pandemic, educate those who are in need, or capitalize on an opportunity that can ultimately change the lives of others.

AlJasem concluded, “stc consistently participates in initiatives that support and empower the community. This comes as an ongoing commitment that stc upholds towards its customers and the people of Kuwait. Despite the circumstances we face today, we will continue to build on our CSR framework by focusing on causes that affect societies both worldwide and in our community.”

To find out more about stc’s promotions, sponsorships and events, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.

© Press Release 2021