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- Guest research shows that comfort levels in visiting leisure and entertainment experiences is on upswing
Oman: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is pleased to announce that VOX Cinemas and Magic Planet across the Sultanate of Oman have reopened in compliance with government guidelines. Majid Al Futtaim was recently awarded ‘Best Innovation in Health and Safety’ at the 2020 MENALAC Awards for the third consecutive year so guests can have a fun and memorable experience, safe in the knowledge that the highest standards are being maintained.
VOX Cinemas and Magic Planet have undertaken extensive precautionary measures and put in place an all-encompassing sanitisation and physical distancing plan. During the temporary closures, Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its entertainment concepts and used the findings to proactively reimagine the guest experience.
Safe distancing ambassadors have been introduced and instructional signage has been installed to guide guests on best physical distancing practices. Guests are encouraged to enjoy a queue-less experience by advance booking their tickets and doing top-ups online. To further minimise physical contact and exposure, contactless payment options are available. The capacity in cinema auditoriums has also been reduced by 50% and seats next to, in front of and behind a guest’s selection will be left vacant to allow for physical distancing.
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We are extremely excited to welcome back our guests to VOX Cinemas and Magic Planet across the Sultanate of Oman. Our team has been working tirelessly in preparation and put in place stringent measures to ensure that everyone can have an exceptional experience with added peace of mind.”
Mr Mitchell added, “VOX Cinemas has been open regionally since May and we are very confident that we can provide a safe environment for the families of Oman to enjoy the latest blockbuster. Following the recent release of must-see movies Tenet and Mulan, cinemagoers have plenty to look forward to in the coming months as the upcoming slate looks to bring a surge of big titles back to the big screen such as Wonder Woman, No Time to Die and Black Widow.”
Majid Al Futtaim’s leisure, entertainment and cinema experiences have stringent health and safety measures in place and are exceeding recommended guidelines. Surfaces will be cleaned and sanitised after every guest interaction to ensure the highest levels of safety and cleanliness. It is also now mandatory for employees to wear face masks and all team members will have their temperatures checked on arrival for their shifts. Staff will also be required to wear gloves in F&B areas.
There are also extensive measures in place to ensure that the highest levels of food safety are maintained. Employees will be following strict safety protocols which include sanitising of workstations and countertops every 30 minutes and washing their hands at least every 20 minutes and before handling food.
For more information and to purchase tickets or top-ups visit:
- VOX Cinemas: https://oman.voxcinemas.com/
- Magic Planet: https://www.magicplanetmena.com/en-om/location-and-timings
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighborhood centers, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centers across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimized environment resource management.
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