Ford Tops Auto Industry in UAE's Most Intimate Brands Ranking

The Brand Intimacy 2019 Report contains the most comprehensive rankings of brands based on emotion, analysing the responses of consumers aged 18-64 across 15 industries in the UAE.

  

DUBAI, UAE – Ford has been ranked the 3rd most intimate brand in the UAE, according to MBLM’s Brand Intimacy 2019 Report. The annual report ranks brands on their ability to build strong emotional bonds with their customers, and Ford’s third spot behind Apple and Emirates airline, ranks it first in the automotive industry.

The Brand Intimacy 2019 Report contains the most comprehensive rankings of brands based on emotion, analysing the responses of consumers aged 18-64 across 15 industries in the UAE. Brand Intimacy measures the level of influence and emotional connection brands have with their customers which, in turn, affects the decision making process. Creating emotional connections with customers helps drive demand, encourages growth in sales and creates a strong sense of loyalty

“We are thrilled to see Ford climb from 10th in 2018 to third for 2019 – and to top the rankings as most favoured car brand,” said Crystal Worthem, Marketing Director for Ford Middle East & Africa. “We’re pleased to see that customers view Ford as an engaging brand with exciting vehicles – and this industry recognition of the work we’ve done drives us to do even more and be even better for the benefit of our customers here in the UAE and the region overall.”

This year’s UAE Top 10 Most Intimate Brands demonstrate the growing dominance of the automotive industry, with five manufacturers listed in the rankings. Ford is the only American automotive brand on the list.

-Ends-

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.

Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.

Contacts:

Sue Nigoghossian

MENA Communications

Ford Middle East & Africa

Haneen Joudiyeh | Sadiq Al Hamed

ASDA’A BCW

971-4-4507600

971-4-356-6368

haneen.joudiyeh@bcw-global.com

Sadiq.AlHamed@bcw-global.com

snigogho@ford.com

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases