Dubai's Cityland Mall signs up VOX Cinemas to deliver vivid cinematic experience

Cityland Mall, UAE’s first nature-inspired mall, scheduled for launch in the second quarter of 2018 beside Global Village.

  
08 April 2017
Latest cutting-edge AV technology along with concepts like MAX, GOLD and KIDS will strengthen mall's entertainment offerings


Dubai, United Arab Emirates - Superior entertainment and silver screen blockbusters will soon have a new address, as Cityland Mall – UAE’s first nature-inspired mall scheduled for launch in the second quarter of 2018 beside Global Village – has signed the Majid Al Futtaim Cinemas’ brand VOX Cinemas as its official cinema provider.

Mr. Fahimuddin Sharfuddin, Chief Executive Officer and Board Member, Cityland Group, said:
“We are pleased to welcome VOX Cinemas, a renowned brand whose state-of-the-art cinemas, use of best-in-class technology and wide range of theatre concepts will help Cityland Mall deliver a wonderful experience for visitors. At Cityland Mall, we are committed to delivering an unmatched experience, give multiple reasons to shoppers to visit our mall and have a great time with the entire family.”

Immersive Cinematic Experience

Operated by Majid Al Futtaim Cinemas, VOX Cinemas in Cityland Mall will span 4,132 square meters in floor space and house 10 screens. Boasting three of VOX Cinemas signature concepts, moviegoers will have the choice to watch some of the latest blockbuster movies in MAX, GOLD or KIDS, each offering cutting-edge audio-visual immersive technology and unmatched innovative cinema experiences. Guests can enjoy comfortable lounges within the VOX Cinemas outlet and choose to order from a variety of F&B options offered to help satisfy their appetites.

Cameron Mitchell, CEO of Majid Al Futtaim Cinemas – VOX Cinemas, said: “We hold innovation at the heart of our operations and Cityland Mall was a perfect fit for our brand and next step in our robust expansion plans. Constantly on the lookout for the next opportunity to deliver excellent entertainment experiences, our new VOX Cinemas outlet at Cityland Mall will create even more great moments for our customers in Dubai. We are confident that our myriad of concepts will be valuable additions to the lineup of unique attractions planned for this project, elevating the cinema-going experience once again.”

MAX’s wide screens and latest sound technology will enthrall audiences with sharp digital images and a heightened sensory experience. Those wanting to indulge in a more private and exclusive experience can opt for the luxurious GOLD concept, featuring the ultra-spacious reclining seats, waiter service and a restaurant-style menu inspired by the Michelin-starred celebrity chef Gary Rhodes. Committed to delivering entertainment for all members of the family, Cityland Mall’s cinema complex will also feature KIDS – the first of its kind in the region, KIDS is designed for the littlest of customers. Colorful seats, the best picks in animation, action and adventure films along with a private party and playroom will together create a scrapbook full of memories and stories. 

VOX Cinemas will be located in close proximity to the food court that will include more than 75 global dining options through renowned international and regional restaurants and cafés. Ten percent of the total leasable area within the mall is dedicated to entertainment spots.

Cityland Group is pioneering a new trend in family entertainment where superior retail experience meets ecological preservation, sustainable design and interaction with nature. The mall’s star attraction will be an expansive, 200,000 square feet outdoor garden, called ‘Central Park’, which will highlight the rich biodiversity of nature through unique attractions. The mall property will be a prime attraction for various communities in Dubailand area such as Arabian Ranches, Majan, Al Barari, Layan, and Falcon City amongst many others.

-Ends-

About Cityland Group:
Cityland Group, staying true to its tagline “Immersing you in nature”, is committed to creating nature-inspired spaces for communities across the United Arab Emirates. A stellar combination of project development knowhow and expertise in creating unique agricultural and landscaped spaces has long distinguished the developer in the real estate landscape. This is further reinforced by one-of-a-kind projects, such as the renowned Dubai Miracle Garden and Dubai Butterfly Garden. The latest demonstration of its vision is Cityland Mall that is due for launch in 2018 beside Global Village in Dubai.

Cityland Group was founded in 2005 by Mr. Abdel Naser Yasin Musa Rahhal, Vice Chairman, under the esteemed Chairmanship of His Highness Sheikh Theyab Bin Tahnoon Bin Mohammed Al-Nahyan. The journey commenced from Al Ain as AKAR Landscaping Services and Agriculture, which was involved in creating large-scale landscapes in the city’s public spaces. The company created Al Ain Paradise Garden – a floral space created from local resources. The attraction earned two Guinness World Records for its vertical landscape, and for exhibiting the largest number of hanging baskets.  The Group portfolio expanded through its acquisition of the US franchise for ‘Orkin’ – the world’s largest pest control company.

For more information, please contact:
Raee Public Relations
Tel: +971 4 4506880, Fax: +971 4 3695482, Email: m.salim@raeeme.com

© Press Release 2017


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