Dubai, UAE: Al-Futtaim Toyota, part of Al-Futtaim Automotive, in collaboration with UAE government authorities and the Economic Development Department, conducted 21 raids for counterfeit parts during 2020. The raids included checks across retail shops in all seven Emirates, demonstrating the Al-Futtaim company’s and the governments continued commitment towards customer safety. 

The raids resulted in over 300,000 counterfeit parts seized by government officials, at a total worth of AED10.5 million, including 165,375 oil filters. Items confiscated include serviceable goods such as the various filters and spark plugs, that can be difficult for consumers to differentiate from genuine Toyota products.

The nation wide effort  included market sweeps where UAE government officials and local Police force removed dangerous fake parts from the market. Fines worth AED 310,000 were issued across the raids.

In an effort to bolster the fight against counterfeit parts, Al-Futtaim Toyota along with TMC’s legal partners conducted ten training programmes across the UAE, training more than 400 additional government officials and field inspectors.

Al-Futtaim Toyota has an important role to play in the fight against counterfeit and ensuring customers don’t fall prey to counterfeiters with the potential for fake parts to endanger all road users. Fake parts affect vehicle longevity and failure of any sort when it comes to components like suspension and brakes can lead to serious injury and road fatalities.

Genuine Toyota parts are available at Al-Futtaim Toyota and its reputable authorised dealers. All parts are built to meet the highest quality standards, adding to Toyota’s quality, reliability and durability.

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About Al-Futtaim Toyota

Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008.

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry.

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 versrion launching a year later in October 2020.

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

For more information and to book a test drive of the latest Toyota models please visit www.toyota.ae     

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com 

Contacts for media:

Hicham Younis | PR Manager Toyota |+97150 699 33 49 |  Hicham.younis@alfuttaim.com 

Shady Fekry | Impact Porter Novelli | +971 50 595 3102 | s.fekry@ipn.ae   

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