Dubai: Global Village, the world’s leading multicultural Festival Park and the region’s first family destination for culture, shopping, and entertainment, has appointed Publicis Groupe as its integrated communications partner following a competitive review. The Group, the region's marketing and communication leader, will be responsible for strategic planning, creative services, communications and public relations, managing social platforms, and securing advertising media for the Global Village.

“Through our various strategic partnerships, we are committed to strengthening our position as one of the leading multi-cultural parks in the world,” said Bader Anwahi, Chief Executive Officer of Global Village. “Our collaboration with Publicis Groupe is in line with our international ambitions which requires a new and innovative strategic communications and marketing approach and we seek to leverage the Groupe's expertise to support our plans and vision. We are more than confident that this partnership will elevate our marketing, advertising, and communications by supporting our existing communications platforms and developing new ones.”

The Groupe presented Global Village with the Power of One model – an approach that sees the brand’s powerhouse agencies - Leo Burnett, MSL, and Starcom Mediavest –working seamlessly in a wholly-integrated team. The newly-established partnership will offer the scale, resources, and global business acumen to enable Global Village to realize its full potential.

Raja Trad, Chairman of Publicis Groupe, said, “Our Power of One model has been instrumental in delivering 360-degree solutions to a number of regional and global brands, and we knew that this approach would be ideal for Global Village’s communications requirements. Thanks to this model, we were able to showcase our capabilities in bringing world-class creativity, best-in-class strategic communications, and visionary media strategies to the table. We look forward to work with Global Village together as one team to contribute to the realization of their vision and support their strategic plans.”

Publicis Groupe will leverage its strong creative infrastructure to cooperate with Global Village to drive its brand development objectives and expand visibility amongst an even broader consumer base worldwide.

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Stay Connected with Global Village at:

  • Website: globalvillage.ae
  • Facebook: Global Village AE
  • Twitter: @GlobalVillageAE
  • Instagram: @GlobalVillageUAE
  • Snapchat: @GlobalVillageME

About Global Village
Global Village is the first family destination for culture, entertainment and shopping in the region. Since its inception, it has embodied different aspects of the world and created a smile on the faces of millions of guests every season. It is a unique and integrated destination to enjoy the world's finest shopping, dining and entertainment experiences and offers guests a wide range of events, shows and activities that are the largest and most varied in the region. It offers many fun surprises to millions of guests in the open air. It highlights the best of culture from countries of the world in a lively festival and takes guests on a journey through a group of pavilions, each representing the richness and culture of a different country. It offers unique international cuisine and awe-inspiring entertainment experiences across a wide range of entertaining games and interesting tours. All its exceptional experiences can be enjoyed by purchasing a ticket worth only AED 15. The Global Village operating season starts in November each year and runs until April the following year.

For media inquiries, please contact:
Hesham Najiya
Communication Director
MSL Group
Hesham.najiya@mslgroup.com 

About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering.

Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Digitas, Performics), Publicis Sapient and Publicis Health. These 4 Solution hubs operate across principal markets, and are carried across all others by Publicis One, a fully integrated service offering bringing together the Groupe’s expertise under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.

© Press Release 2019

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