Dubai, UAE : United Arab Emirates’ (UAE) quest to become a healthier nation got a much needed boost after India Gate - the world’s largest miller of rice announced the launch of three healthy food products as it seeks to further expand its product portfolio in the regional health food segment in the Middle East.

The three products – sprouted brown rice, chia, and flax seed, officially launched at Gulfood expo today, come hot on the heels of the brand’s debut into the UAE food market and its introduction of quinoa in the region.

India Gate’s spokesperson termed the introduction of these new products into the region’s health food category as timely and driven by renewed interest by consumers to live healthier lifestyles.

“Since we launched India Gate quinoa in the UAE, we’ve noted a significant rise in the demand for healthier food products. And as part of our commitment to offer products that satisfy the evolving consumer demands, these new products will go a long way in transforming the region’s health food market and further boost UAE’s vision of becoming a healthier nation.” said Priyanka Mittal, director KBRL Limited.

Current trends indicate that the region’s market for health and wellness foodstuffs continues to grow steadily as consumers continuously change their eating habits purchase more organic food products. In 2015, the sales of health and wellness food products in UAE amounted to about AED4 billion.

This, according to Priyanka, has been fueled mainly by rising awareness levels among consumers on the benefits of healthy food as well as increased media and stakeholder support on health issues.

India Gate Sprouted Brown Rice, which is 100 percent whole grain with goodness of dietary fiber is also a rich source of protein and vitamins responsible for the normal functioning of the heart immune system and minerals such as magnesium, which contributes to normal functioning of the nervous system.

The Sprouted brown rice, is also best suited for people with diabetes. It’s an excellent source of Gamma Amino Butyric Acid (GABA), whose health benefits includes obesity prevention, stress reduction, and helps lower blood pressure among others.

The India Gate Chia seed is the ultimate super food containing protein, fiber minerals such as phosphorus and potassium, and also trace elements such as manganese and selenium.

It is also a natural source of essential fatty acids, excellent source of calcium and dietary fiber as well as fiber and protein, which are essential in the development of muscle mass.

India Gate Flax seed is a nutrient dense super-seed with nutty flavor with a delightful crunch. It is a combination of wholesomeness and taste, which can be added in any meal.

The new products will be available across the GCC in the coming months at all leading supermarkets

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About India Gate and KRBL Group

India Gate, a benchmark in quality food standards, is a KRBL Group flagship brand. As a global food brand, India Gate continues to earn respect and patronage among consumers world over.

Apart from the newly introduced Quinoa, India Gate also specializes in brown rice and is known in the region for its highest selling India Gate Classic Basmati rice. 

KRBL’s journey started over 120 years ago as a company that engaged in grain marketing and agro processing. It was later incorporated in 1993 with the objective of processing paddy and with its vast experience and expertise, the miller is now synonymous with basmati rice – favorably positioning Indian basmati on the global food map.

As the world’s largest basmati miller and exporter, KRBL is currently present across all the basmati eating regions such as Asia, Middle East, Europe, USA, Canada, and Africa. KRBL is known for its seed development and farmer engagement program and the trust it has earned by implementing the fastest- scalable lab-to-market Public-Private Partnership project with the synonymous 1121 grain. 

KRBL has won many accolades throughout the years with its most recent award being the awarded the coveted APEDA Award Golden Trophy for the largest exporter of Basmati rice.  Additionally, it has received in 2016 Guinness World Records for the heaviest bag of rice. In 2015, it received the prestigious NAAS India Silver Jubilee Award for Basmati rice trade development.

 

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Namita Thakkar – namita@matrixdubai.com 

Krishika Mahesh – krishika@matrixdubai.com 

Tel: 04-3430888

© Press Release 2018