Dubai, UAE: Epson’s latest EcoTank printers – the L7160 and L7180 models – offer professional photographers and businesses a cost-effective means of printing high volumes of photos and colour documents without compromising on quality.

The EcoTank range offers ultra-low-cost cartridge-free printing, and three years’ worth of ink included in the box, saving users up to 90% on the cost of ink, based on comparisons with other units on the market. The compact yet powerful units are ideal for professional photographers offering printed photos in addition to the standard digital library of photos.

“Epson’s latest EcoTank printers, much like the rest of the next generation range, are designed to offer ease of use and high-quality for creative and office tasks,” says Jason Whiley, director of sales, Epson Middle East. “From Epson’s patented printheads with Micro Piezo technology for superior performance, to the ultra-high-capacity ink tanks and a five-colour ink system, the L7160 and L7180 are geared to cut costs whilst providing Epson quality standards.”

Features that will immediately appeal to photography professionals include borderless photo printing for beautiful snapshots and enlargements without the need to be trimmed down, as well as Wi-Fi and Wi-Fi Direct functionality, which allow users to print photos directly from their smart mobile device with the help of the Epson iPrint app.

The units also double as an office solution for businesses, capable of printing, copying and scanning documents with ease, and the versatile ink system that includes four dyes for vibrant black and colour printing as well as an extra black pigment ink for documents. This, added to the printers’ double-sided printing and convenient mess-free ink replacement features, makes the printers a versatile and cost-effective printing solution, not just for professional prints but for day-to-day use too.

This product launch is supported by Epson’s new photo and video-driven campaign #WishIdPrintedIt, which illustrates the importance of print in an era where so much photography is lost in the ether of social media and memory devices. “To quote Charlie Waite, a renowned British photographer and an Epson photography ambassador: ‘the print is the photograph’s rightful inheritance and I believe if you make your own photograph you must make your own print’,” says Jason.

Affordable low-cost refill bottles are available across the entire collection and each model is backed by an extended three-year warranty (subject to terms and conditions), ensuring more value in the long term.

Find out more about Epson’s #WishIdPrintedIt campaign by visiting https://www.facebook.com/epsonuae/

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About Epson:

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, watches and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Led by the Japan-based Seiko Epson Corporation, the

Epson Group comprises more than 76,000 employees in 87 companies around the world and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

global.epson.com 

About Epson Middle East:

Epson Middle East oversees Epson’s operations in the Middle East markets, in close coordination with Epson Europe. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors across Kingdom of Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Oman, Syria and Yemen, ensuring the availability of its wide, technologically-advanced product range to businesses and consumers in the region. https://www.epson-middleeast.com/ 

Environmental Vision 2050

http://eco.epson.com

Media contact:
Lisa George/Ranya Al Bayoumi
Iris Public Relations, Dubai, UAE.
Website: www.irispr.net
TEL: +971 4 434 1207
FAX: +971 4 434 1163
E-mail: lisa@irispr.net/ranya@irispr.net 

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