Starting this Thursday, movie buffs will be able to enjoy films at any and all hours of the day.
In a tweet, Vox Cinemas announced that they will be open for 24 hours every weekend during summer.
The move heralds release dates/timings that could potentially be even earlier than what was previously allowed - for those who want to catch the earliest possible time.
It also caters to those who can't be bothered to waste time in long queues or be subjected to packed cinemas.
The new timings will only be available during the weekends at Mall of the Emirates, City Centre Deira and City Centre Mirdif.
The 24-hour cinemas will kick off from this Thursday, July 12 and continue until the end of summer.
Several Twitter users welcomed the move.
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