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Dubai, United Arab Emirates-- Fitbit recently announced Fitbit Charge 5, the company’s most advanced health and fitness tracker designed to help keep a pulse on your fitness, stress, heart health, sleep and overall wellbeing – all in a thinner, sleek design. With a brighter, color touchscreen and up to seven days of battery life (varies with use), Charge 5 delivers the convenience features you need to focus on what’s most important.
And, with six months of Fitbit Premium included,1 Charge 5 users get deeper insights, actionable guidance and a range of more than 500 workouts, plus mindfulness and nutritional content to empower you to do what’s best for your body each day.
Sweat the smart way
With Fitbit Premium’s new Daily Readiness experience, coming soon to Charge 5, as well as Sense, Versa 3, Versa 2, Luxe and Inspire 2 devices, you can understand if your body is ready for a workout or if you should prioritize recovery instead. Each morning, you’ll receive a score based on your fitness fatigue (activity), heart rate variability (HRV) and recent sleep. You’ll also get an analysis of what impacted your score, and suggestions like a recommended target Active Zone Minutes goal, along with Premium content to help you make the best decisions for your body. Charge 5 also includes built-in GPS, 20 exercise modes, automatic exercise recognition and an estimate of your V02 max. Plus, with Premium, you can access more than 200 workouts from certified trainers and popular brands like Daily Burn, barre3, obé and new high energy workouts from LES MILLS.
Reduce your stress and relax your mind
During 2020, a record-high 40% of adults said they experienced a lot of stress. To help you better manage stress, Charge 5 is Fitbit’s first tracker to include an EDA sensor, which measures your body's response to stress through tiny changes in the sweat glands on your fingers. Fitbit first launched EDA last fall with Fitbit Sense and have found 70% of users reduced their heart rate during a two-minute EDA Scan session, showing these tools can help reduce stress.2
With Charge 5 you also get a Stress Management Score in the Fitbit app, so you can see each morning if you’re mentally ready to take on more challenges, or if you need to recharge. With Premium, you get access to more than 300 meditation and mindfulness sessions from brands and experts, like Ten Percent Happier and Mindful Method by Deepak Chopra to help you manage your stress. Fitbit also announced a partnership with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium members with access to Calm content.3
Deep dive into your holistic health
Charge 5 tracks your heart rate 24/7 and provides notifications when you are above or below your personal ranges, and while many factors can affect your heart rate, a high or low heart rate may be an indication of a heart condition that requires medical attention. In addition to managing your heart health, Charge 5 provides a holistic view of other key wellness metrics via the Health Metrics dashboard in the Fitbit app, including breathing rate, skin temperature variation and SpO2.4 With Premium, you can also track long-term trends and personal ranges. And because sleep is also critical to your wellbeing, you’ll continue to receive industry-leading sleep tools like daily Sleep Score, Sleep Stages and SmartWake alarms. Premium members also receive a deeper analysis and guidance to improve sleep quality.
Designed for convenience, performance and comfort
Beyond health and wellness support, Charge 5 delivers the convenience features you need. With the swipe of a finger, view your stats, make contactless payments, receive/send notifications from/to your smartphone (quick replies with Android only), and choose from 20 colorful clock faces to customize what information you want to see most.
Ten percent thinner than its predecessor, Charge 5 has an aerodynamic design and is optimized for performance and engineered for a seamless fit. With a new AMOLED color display, Charge 5 is our first tracker with an always-on display option for added convenience to see your stats or while training. The display is also two-times brighter than its predecessor making it easy to see your stats on sunny days. You can also switch up your look at any time, choosing from lightweight silicone infinity bands, breathable sport bands, plush nylon hook and loop bands and hand-crafted premium Horween leather bands.
A Premium Focus
While curating additional new tools and features in Fitbit Premium for its consumer, Fitbit also announced partnering with Will Smith to join as Fitbit’s newest ambassador. As part of the strategic partnership, Fitbit and Will have teamed up to develop exclusive content within Fitbit Premium, which will feature a variety of health and wellness programs that focus on both physical and mental aspects of strength that define better health today. Through video sessions featuring Will and his training team, Premium members can join along this journey through workouts, mindfulness sessions and more with everything from HIIT and strength training, to yoga and meditation.
The first session, launching on September 27, is designed to set the tone for your day with an inspiring and approachable workout with Will and his trainers. Not only will this content offer a peek into Will’s own journey, but they conveniently fit into your daily routine – anytime and anywhere. The program will expand over the coming months and joins the library of more than 500 workouts and mindfulness sessions already available to Premium members.
Charge 5 will be available for AED 799, which includes a six-month Premium membership (for new or returning customers). It will be available online and in-stores in the UAE this fall through Amazon, Noon, Namshi, Virgin Megastore, GO Sport, Sharaf DG, Jumbo Electronics, LuLu, E-max, Dubai Duty Free and other retailers.
[1] For new and returning Premium members only. T&Cs apply. Premium content may not be available in all locales and may be in English only.
[2] Based on aggregated and anonymous global data from 10,000 Fitbit Sense users who were 18+ from Dec. 2020 - Jan. 2021.
[3] Calm content only available in English, Spanish, Portuguese, French, German, Japanese, and Korean.
[4] The Health Metrics dashboard is not available in select markets and not intended for medical purposes.
© Press Release 2021
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