Sunbulah group showcases latest solutions in research and development

The meeting discussed the group's research and development efforts to enhance its food products, address food trends, and meet the demands of various consumer segments and regional markets

Sunbulah group showcases latest solutions in research and development

Jeddah, Saudi Arabia:– Sunbulah Group, a leading food manufacturing company in Saudi Arabia empowering the food industry since 1980, has showcased its latest solutions in R&D during a meeting with a number of Saudi journalists that was recently held in Jeddah.

The meeting discussed the group’s research and development efforts to enhance its food products, address food trends, and meet the demands of various consumer segments and regional markets. The group’s R&D team also highlighted its commitment to incorporating consumer feedback in different markets in order to develop and produce new products that meet their future needs and preference.

Ahmad Al Kuhlani, the Wholesome Business Unit’s Vice President, explained during his meeting with the journalists that the R&D team is highly capable of understanding consumers’ needs, which makes innovation in new products more seamless, especially since consumers’ demands are different in terms of taste, preference of organic products, and time spent to prepare food.

Sunbulah Group will be launching a range of products and SKUs in Q1 that will be completely organic and gluten-free, something the Saudi market and Saudi food trends have been demanding larger variety of for some years.

Samer Kurdi, Chairman of Sunbulah Group, said: “Sunbulah’s innovations in the food industry have had a positive effect on consumers in various communities and markets. We are confident that our continuous research and development on products and our direct outreach to consumers will have a tangible effect in the future that will continue help us achieve highest product quality in the marketplace. We do not only develop food products; we continue to make significant leaps and bounds across vertical and horizontal food supply chain needs, from food servicing in restaurants to cold logistics and warehousing.”

Sunbulah Group has started its research and development operations since it was established in 1980. During this time, the group has achieved many milestones in developing products that meet shifts in consumer needs and increase consumer trust across all its markets. Today, the research & development team are a dedicated resource for turning product inspiration into food innovations.


About Sunbulah Group

Sunbulah Group is a food industry enabler, specializing in frozen foods, frozen and ambient logistics, commercial wholesale, and FMCG products in several different food categories. Sunbulah Group is expanding its brands and initiatives to support empower the wider food supply chain and food sector. Sunbulah Group has been in operation for 40 years and continues to expand its services and products to innovate and anticipate trends within the food industry. The company is proud to ensure quality products and constantly seeks the highest certifications for its wholesome foods. Sunbulah Group distributes across 40 countries and counting, with over 1,000 employees worldwide.

For more information, please contact:
Ella Al Shuwayer
Communications Manager, Sunbulah Group 

Malek Abdelrahman
Communications Manager, APCO Worldwide 

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