|06 December, 2018

Ducati successfully hosts UAE edition of California Superbike School for motorbike enthusiasts

Riders hone skills on challenging Dubai Autodrome circuit under world famous instructors

Ducati successfully hosts UAE edition of California Superbike School for motorbike enthusiasts

UAE: Revolution Accessories LLC, the sole distributor of Ducati motorcycles in the UAE and part of Al Masaood LLC, successfully organized yet another California Superbike School (CSS) training session for racers and motorsports enthusiasts at Dubai Autodrome. It offered registered applicants the unique opportunity to train with world-renowned riding instructors boasting over 40 years of experience. This event followed the immensely popular CSS training session that Ducati organized earlier in March this year.

The California Superbike School (CSS) is based on Keith Code’s training method developed in the USA, offering comprehensive training and tips to road riders and racers to enhance their riding skills. Since 2008, California Superbike School has been providing riding training in the region, in association with the team at Revolution, representing CSS Middle East. The schools have grown steadily and offered training sessions in the United Arab Emirates including the circuits of Dubai Autodrome and Yas Marina Race Track in Abu Dhabi, as well as occasional sessions in Saudi Arabia.

Marwa Kaabour, Group Marketing & Communication Manager, Al Masaood, said: “The California Superbike School training session witnessed eager participation from motorbike enthusiasts and motorcycle racers who were keen to refine their skills and learn new riding techniques. In keeping with our mission to promote motorsports in the country, we will continue to host various experiential events for riders to benefit from international exposure and best practices.”

In response to the overwhelming demand from clients for a complete scaling up of their motorcycle riding skills, the CSS training provided advanced coaching to all riders. Instructors representing leading superbike schools offered private coaching as well as four levels of training to students. Trainers provided complete advice and feedback to the students, helping them to master new skills and techniques.

The Dubai Autodrome circuit is one of the most modern in the world; it is also one of the most challenging, as it has a combination of high-speed straights and technical corners.

-Ends-

About Ducati UAE:

The story of the Ducati dream began in Bologna in 1926, Ducati is proud to represent the world's most attractive motorcycles are the result of a deep commitment to racing competitions; they are the purest expression of refined skill, unmistakable design and above all, a great passion for bikes. Ducati Bikes – in over 60 nations throughout the world these models dominate the dreams of the most ardent motorcycle enthusiasts. 

Ducati is distributed throughout the UAE by Revolution Accessories LLC, part of Al Masaood LLC, a highly dynamic organization with a diversity of companies and businesses. Al Masaood is an icon for the UAE’s automotive market, being the main distributor for global brands such as Ducati, Nissan, Infiniti, Renault, Renault Trucks, UD Trucks and Bridgestone in Abu Dhabi, and for Ducati in all the UAE.

Ducati’s flagship store in the UAE is located in Dubai, on Sheikh Zayed Road offering a full range of products and services for motorcycles, merchandise, riding equipment, parts, and accessories, as well as finance and insurance facilities through strategic partners.

For more information, please visit www.ducati.ae and follow us on Facebook and Instagram.

For more information:
Orient Planet PR & Marketing Communications
Abu Dhabi, United Arab Emirates
Tel:  00971 2 4418995
Email : media@orientplanet.com
Website: www.orientplanet.com
Marwa Kaabour
Group Marketing & Corporate Communications Manager
Tel: +971 2 201 7955
Email: marwa_kaabour@masaood.com

© Press Release 2018

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