97% of UAE SMBs have embraced new digital technologies to meet changing consumer behaviors

Outlook for 2021 highlights top areas of payment technology investment for small businesses

  
97% of UAE SMBs have embraced new digital technologies to meet changing consumer behaviors

Visa study shows more than half of consumers used contactless payments whenever possible in the last three months 

According to the study, by the end of 2020, nearly all (97%, compared to the global average of 83%) of SMBs surveyed in UAE had embraced new forms of digital technology to meet changing consumer behaviors. Looking ahead to 2021, SMBs are assessing what other payment technologies are critical to meeting today’s consumer expectations, with results led by security and fraud protection (54%) and allowing instalments for online payments (49%, compared to 35% globally, the most of all markets surveyed).

New Year Brings a New Era for Consumer Habits 

Methodology: Visa Back to Business Study – 2021 Outlook

The Visa Back to Business Study was conducted by Wakefield Research between November 13 and November 25, 2020, among 250 small business owners at companies with 100 employees or fewer in Brazil, Canada, Germany, Hong Kong, Ireland, Russia, Singapore,  UAE and the U.S. Separately, the consumer portion of the survey was conducted by Wakefield Research between November 13 and November 25, 2020, among 1,000 adults in the US, and 500 Adults in Brazil, Canada, Germany, Hong Kong, Ireland, Russia, Singapore and UAE. The data was weighted to ensure an accurate representation of adults ages 18+ in each market. 

About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit  About Visa, Visa MENA Blog and  @VisaMiddleEast. 

Media Contact:
asda’a bcw, Dubai, UAE
Dhanya Issac | Danaisha Gulabani
E-mail : Dhanya.Issac@bcw-global.com, Danaisha.Gulabani@bcw-global.com
Tel: 971-4-450-7600

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