Leading retailer Kamal Osman Jamjoom Group (KOJ) has secured a deal to take over The Body Shop Stores UAE.
The acquisition will allow KOJ to expand its The Body Shop business outside Saudi Arabia and make it the largest franchise operator for the British brand in the Middle East and North Africa (MENA) region.
“With this expansion into the UAE, we are thrilled to offer The Body Shop products to a broader customer base across the GCC and to reinforce our successful partnership with The Body Shop International,” said Hisham Al Amoudi, group CEO of KOJ.
The British cosmetics brand, founded by Anita Roddick, has presence in around 3,000 retail locations in more than 70 countries, including the UAE.
The acquisition will grant KOJ the exclusive rights to distribute The Body Shop products and operate retail stores within the emirates.
“The acquisition will allow KOJ to extend its successful The Body Shop business beyond its already-established Western Saudi Arabia territory,” said the statement.
KOJ launched The Body Shop in Western Saudi Arabia about 35 years ago.
“This investment now makes us the largest franchise operation for The Body Shop International in the MENA market, and extends our strong retail footprint on the brand into another dynamic GCC country,” Al Amoudi said.
KOJ’s retail portfolio also includes Lego, Nayomi, Moda, Mihyar and Mikyajy.
(Writing by Cleofe Maceda; editing by Seban Scaria)
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