MANAMA: ila Bank, Bahrain’s digital, mobile-only bank, has released five new app features to enhance its customers’ overall banking experience.

The newly-launched features were designed in response to customer feedback, received through the bank’s various digital touchpoints, as well customer insights gained through the banking model, powered by state-of-the-art AI and data analytics.

The enhancements include a further simplified digital onboarding process, which now empowers customers to open an account within minutes using only one ID and a selfie.

This was made possible by leveraging the national eKYC platform.

Commenting on ila’s banking app enhancements, Mohamed Al Maraj, chief executive, ila Bank said: “ila’s app upgrade reflects our commitment to continuously customise our offering to transform the overall banking experience in Bahrain and build on the progressive and collaborative fintech ecosystem the government has cultivated.”

The new release also includes a ‘long-press’ feature enabling customers to access key features by touching and holding on the app icon right from the home screen; enables transfers between ‘Hassalas’, an innovative digital saving pot; and permits two shares for each user in a ‘Jamiyah’, a collaborative digital savings tool.

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