08 April 2008
ViewSonic Expands on 'Big and Wide' Promise to MENA Region with larger, multi-display screens from LCD Wide Screen Series

Dubai, UAE - ViewSonic, a worldwide leader in the field of visual technologies, is meeting the needs of financial services and media professionals in the Middle East with the most up-to-date 'big and wide' solutions from the company's LCD Wide Screen Series. Ideal for regional customers working with stock markets and in the design sector, ViewSonic's high-resolution, wide multi-display screens double the kinetic energy of work by enabling users to manage multiple documents and view data from a variety of sources simultaneously, without shuffling or resizing multiple windows.

"Financial users in the region are using computers to view different sources of market data that demand more of the entire system, including the display," explained Aaron Fright, Regional Director, ViewSonic Middle East. "The larger viewing area of the widescreen displays enable multi-tasking, such as viewing multiple documents or applications without toggling and enables financial users to fully present complicated financial statements and carry out detailed examinations of trial balance sheets."

"Most dedicated traditional finance digital devices adopt digital-display to respond to professional requirements," continued Fright. "ViewSonic's LCD Wide Screen Series enables users in the Middle East stock market to keep an eye on all their financial market information simultaneously in one 16:10 monitor with a multi-display format, this means that they don't have to spend time worrying about missing important information and therefore increases the efficiency of their work.  Similarly, media and design professionals also need to expand the number of images that they can view simultaneously to maximize their technology usage."

The LCD Wide Screen Series are designed for top professional users such as those in the region's finance and stock market profession who spend countless hours at a desk. The screens slim panel design and award-winning performance provide brilliant images and crisp text and offer a variety of advanced ergonomic features and health benefits including height adjustment and swivel, meaning that displays can be suited to individuals needs.

The Wide Screen Series, which includes the 17-inch VA1716w and 22-inch VA2216w from ViewSonic's CASA LCD Series, feature the latest in Digital Contrast Ratio (DCR) technology, Real image performance. This notable recent development in LCD technology automatically detects the image signal and intelligently controls the backlight brightness to make the black blacker in dark scenes, and the white whiter in bright environments.

The Middle East has recently seen the launch of the CASA series LCDs which work with the latest operating system from Microsoft® -Windows Vista, and are certified with Windows Vista, which provides the best user experience with its wide aspect ratio and all-digital images. In addition, the full-featured displays for mixed data, graphics and video content provide a fast response time with ClearMotiv II technology.

"There are many key market factors fuelling regional demand for large-size and widescreen monitors. For professionals, new operating systems such as Windows Vista and the need to view spreadsheets at a single glance or to display two A4-sized pages in a side-by-side format are boosting corporate uptake of the widescreen format, plus the larger the desktop screen means that more information can be displayed, which in turn can improve enterprise efficiency," added Fright.

ViewSonic's 'Big and Wide' campaign includes the latest widescreen large format displays, ultra-portable projectors and new home cinema products.


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About ViewSonic
ViewSonic® Corporation is a leading global provider of visual display products. ViewSonic develops markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products. For further information, please contact ViewSonic Middle East & Africa at Tel: +971-4-881-1871, or visit our website at http://me.viewsonic.com

For more information, please contact:
Rachel Watts
The Portsmouth Group
Tel: +9714 369 3575
Email: rachel.watts@theportsmouthgroup.com

© Press Release 2008