World's largest Property Conference set to unveil new brand

2009 Cityscape Abu Dhabi chosen for new brand reveal

Wednesday 25th March, 2009 Manama, Bahrain: Cityscape--the largest business-to-business real estate events brand in the world, has partnered with branding consultants Unisono to create an exciting new brand.  Unisono are tasked with creating a vibrant new brand communication solution, transforming Cityscape's brand into a global development enterprise force.

Unisono, a Bahrain based strategic brand consultancy, immediately saw great potential in the Cityscape brand.  Understanding Cityscape as a brand and a business allowed Unisono to re-structure the brand architecture thus supporting its growth as an international real estate investment and development super brand.  As Cityscape continues to push boundaries and grow, the time was right to build a strong brand foundation enabling the business to develop beyond events.  Unisono's business and branding expertise was the perfect partner choice to positively transform the Cityscape brand.

Amy Morgan, Director of Strategy, Unisono explains:

"Cityscape was already a successful, multi-unit enterprise, based on the exhibitions. Unisono's job was to explore how to create the right brand platform for the new envisioned future of the company. We sought a solution to maximise business potential and support enhanced return on investment from every Cityscape initiative.

"Our strategy was to restructure Cityscape to make the best of its excellent business foundation, driving the dynamic global enterprise forward and positioning it as a serious international player. The new visual identity has elevated Cityscape to its rightful position as an international partner of the real estate investment and development industry."

Rohan Marhaha, Managing Director of the Cityscape series comments:

"Most businesses enter a re-brand thinking mostly about logos and colours - and we were no different however, working with Unisono opened our eyes to a whole new level of thinking about our business, helping us to see some really exciting potential. Cityscape's brand has always been fairly complex and an unexpected result was the discovery of a solution that has given us greater growth potential and simplified communications.

"It was very inspiring to look at ourselves with fresh eyes. We not only gained key insights into what we stood for as a company, we really saw the growth potential of our brand. Unisono's process gave us strategic clarity and brought us together as a team. We now have a shared understanding of where we want to be in the next five to 10 years. I am really very excited about working with our clients and partners to make that vision come to fruition."

With the new Cityscape brand being unveiled on April 19th at 2009 Cityscape Abu Dhabi, it is an exciting time for both Unisono and Cityscape.  Explaining influences in the development of the new Cityscape brand identity, Unisono's Creative Director Liam Farrell, said:

"With more than eight years in service, the previous Cityscape identity was dated and unaligned to where the brand was now and needed to be in 2014. Many brands expect to outgrow their start up image and Cityscape is no exception. It was time to really consider what a confident and powerful group of events could look like.

"We wanted to communicate a core aspect of the brand, that ideas, expressed through words, transform urban landscapes. The brand's event identities employ flag colours to provide distinction, while creating a global and expandable system - a powerful solution that supports consistency and long-term growth."

The success story of the exhibition world Cityscape, since its inception eight years ago in Dubai, has quickly established itself as a world-class event and has extended to include Cityscape Abu Dhabi, Saudi Arabia, Asia, USA, India, Russia and Latin America. As well as growing geographically, Cityscape has broadened its offering to include Cityscape Intelligence Service, Cityscape Magazine, Cityscape Datamonitor and Cityscape Connect.

To find out more about the Cityscape events visit www.cityscape.ae

To find out more about Unisono visit www.inunisono.com

Unisono Strategic Branding Consultants:

Founded in May 2006 Unisono's vision and mission is to positively transform their partners through creativity and business consultancy. Faith, Passion and Imagination are the core values of Unisono.

Their international team comprises of committed Brand Strategists, Project Managers and Creative 'Champions' to deliver a breadth of strategic and creative solutions across a wide range of industry sectors. Unisono creates inspiring brands and powerful communication strategies, marketing and advertising campaigns, interactive digital, print and event solutions.

Unisono's Rebrand for Bahrain's National Insurance company - BNI, has been awarded Best of Nation by the World Logo Design Awards (Wolda). The prestigious award is fast becoming the Oscars of the Branding world.

Unisono has also created a wide range of local & regional brands including Automo, Dent Dr., Invita, Projects Group, BNH & BNI, Rizon, Meritas, La Marine and many more. Unisono has also refined, managed and/or created brand experiences for a diverse range of household brands including Toyota F1, Lexus, Citroen, SsangYyong, KFH Automall, Al Wa'ab City, Zawya, and First Bahrain. 

-Ends-

For further information, media interviews, photography on Unisono, please contact:
Megan Macleod at Warren Macleod Consultancy on +973 3933 1823 megan@warrenmacleod.com  

Julia Marr at Warren Macleod Consultancy
+973 3691 8613
julia@warrenmacleod.com

© Press Release 2009