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Cairo, Egypt: Carrefour, owned and operated by Majid Al Futtaim in Egypt has revealed the theme of its 2021 Ramadan Campaign, Together we Share. As a champion of its communities, Carrefour is dedicated to keeping the sacred rituals of Ramadan alive and enabling its customers to create special Ramadan moments together.
The theme of the campaign has been purposefully created to remind customers across the region about the essence of Ramadan. Despite a very different and unconventional Holy Month in 2020, Carrefour wants to be at the centre of helping its communities create special Ramadan moments together and experience the Holy Month as they know it; through giving and generosity, connecting with family and friends, spirituality and celebration.
Focused on delivering exceptional value through every experience, Carrefour is committed to providing customers with the freshest ingredients and widest range of food products for Iftar and Suhoor; all the necessary decorative elements and accessories for decorating a festive and welcoming Ramadan home; and a wide range of gifting options.
Through the Together we Share theme, Carrefour will be encouraging its communities to: eat good to feel good – focusing on healthy eating and a nutrient dense diet to keep bodies and minds at optimal during the Holy Month; buy local – by highlighting locally produced and sourced items and products; and get involved in sustainability and charity initiatives as part of its mission to uplift its surrounding communities.
Carrefour is offering customers discounts and promotions across all Ramadan essentials including 19 per cent off on imported meat, 13 per cent off on cheeses (with some cheeses at a bargain price of 99 pounds per kilo), and 30 per cent off on various Yamish Ramadan products. Giving shoppers the chance to support local farmers and suppliers, Carrefour is promoting local fresh fruits and vegetables at its stores countrywide throughout the Holy Month.
Furthermore, the retailer is providing opportunities for its customers to give back through its donation drive of pre-packed Ramadan essentials boxes.
With a focus on community engagement, each Ramadan, Carrefour provides opportunities for customers to do their part in helping those in need. This year the brand has partnered with the Egyptian Food Bank to provide meals for 400 families — that equates to meals for approximately 2,000 individuals — through the charity’s Rest of Pound initiative.
Customers will also be able to donate online starting from denominations of EGP 5. Online donations will be used to create a Ramadan Box of daily food essentials which will be distributed by the Egyptian Food Bank to Egyptians that need it most.
To learn more about our offers and additional details, please visit the Carrefour website: www.carrefouregypt.com
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Media Contact:
Salma Fathy
E: sfathy@mafcarrefour.com
Menna Anis
E: menna.anis@ogilvy.com
About Carrefour:
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 350 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
About Carrefour Egypt:
Carrefour first opened in Egypt in 2002. Today Carrefour operates 59 hypermarkets and supermarkets in Egypt and employs over 20,000 employees with direct and indirect job opportunities.
By supplying 85% of its products from Egypt and the region, Carrefour Egypt works with 850 local suppliers and partners from across the region, which contributes to providing support to the local economy.
About Majid Al Futtaim:
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2021
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