Dubai, UAE, June 11, 2009: Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, reported record sales for its slim external WriteMasterTM DVD writers amid a global economic recession. The monthly sales volume of slim external DVD writers, which has tripled from last October, is linked to the rise in netbook sales.

"The netbook is a streamlined economical PC with limited storage capability, designed for mobility and Internet access," said Madhav Narayan, General Manager of IT division at Samsung Gulf Electronics. "Netbook consumers often need an external disk drive, such as a Samsung external DVD writer, for disc booting and installation of application software from CDs or DVDs. "

Samsung has two different types of slim external DVD writers: the SE-T084, which is a slot-in DVD writer and the SE-S084, a tray-type DVD writer.

The SE-T084 slot-in writer series adopts a single interconnect cable for both data transmission and power supply through a single USB port. The slim DVD writer weighs less than one pound (0.4kg), making it easy to carry as a portable device. The SE-S084 DVD writer features a sleek glossy surface design and is available in wide range of colors (black, white, silver, blue, red, sky-blue, and pink) to match the various netbook and notebook PC colors.

Samsung's SE-T084 DVD writer features TruDirect TM, which allows consumers to create DVDs and burn digital content through a PC without the need for data to be stored on the hard drive. Compared to using a hard disk drive as an intermediary step to transfer data to DVD writers, the TruDirect SE-T084M dramatically decreases the time it takes to create DVDs, eliminating pre-mastering, multiplexing or hard-disk buffering. The DVD writer also supports LightScribe, a direct disc labeling function.

Samsung's family of WriteMaster external DVD writers boasts many performance-enhancing features; including SAT (Speed Adjustment Technology); TAC (Tilt Actuator Compensation) and Double OPC (Optimum Power Control). In addition, Buffer Under Run Free Technology supports stable writing under high speed, and Magic Speed and ABS (Automatic Ball Balancing System) technologies reduce vibration and noise.

-Ends-

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

© Press Release 2009