UAE: More than 200 hospitality industry leaders from across the region and further afield came together to share industry knowledge to support the advancement of the hospitality sector in the Middle East during the Hospitality Sales and Marketing Association International (HSMAI) annual ROC 2019 event last week. The event was held at the at the InterContinental Hotel, Dubai Festival City.
The ROC 2019 edition featured a mix of topics, discussions and best practices for approaching digital marketing and media investment, acquisition/development of new markets, understanding the power of data, and total hotel revenue management and strategy.
The conference featured international and regional speakers and five insightful panel discussions on topics including ‘how hotels can effectively plan to acquire new feeder markets’ with subject thought leaders including, Hoor Alkhaja, Associate Vice President at Dubai Department of Tourism and Commerce Marketing, as well as experts from Accor and Rotana.
Bob Gilbert, CEO of HSMAI, emphasised the importance of the ROC event in region, he said: “We are pleased to have the ROC here in Dubai for the second year in a row. The conference is critically important to the hotel industry because it brings together all the corporate thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region. The rapid growth of the hotel industry in this region has made it difficult for the demand of hotel rooms to catch up with supply. Regardless of if you are preparing for Expo 2020 in Dubai, when demand is high, or going through a low period, the revenue management function is critically important. “
Chris Avery, Regional Vice President of Sales at Cvent, took to the stage to discuss why hotels need to change the way they manage their groups and focus more on millennials, he said: “One of the key learnings from today was the growing cost of doing business and how fascinating it is if you do not manage your channels properly. We need to cost control and make sure reservations come from the most effective channels and we don’t give away commissions to third parties unnecessarily.
“Millennials are the new generation of planners and luxury to them is being able to make changes online without having to go back and forth with hotels.”
HSMAI provides practical tools, insights and cutting-edge expertise to enable knowledge sharing, enhance professional development, as well as increase sales, inspire marketing, digitally transform businesses and take the lead in revenue strategy. HSMAI is the global leading association for the hotel industry and the Middle East membership is growing rapidly.
Peter Storer, Chief Revenue Officer of Avero, gave his thoughts on how the regional hotel industry can optimise revenue in the coming months, he said: “This region has a very unique opportunity, in that the market has been growing exponentially fast in the last 5 years… in this region the key to success in revenue optimising are primarily driven by taking advantage of Expo 2020, I think there is going to be a lot of demand coming into the market and having the right tools in place before Expo 2020 and using them will really allow people to take full advantage of that opportunity.
HSMAI aims to grow the annual ROC events year-on-year and continues to bring the most exciting names in the industry together to share best practice.
The event was organized in partnership with key organisations including platinum partners; Avero, Cvent and Livingroom, and gold partners; Cendyn, Illusion, Seera, RateGain and WEGO.
-Ends-
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
