Today the news broke that Oracle has acquired RightNow Technologies. Ovum analyst Nicole Engelbert gives her expert opinion:
"We anticipate that clients of the Bozeman-based firm will experience a significant uptick in the level of industry-specific support with Oracle's acquisition of RightNow Technologies (RNT).
"This will particularly be the case for colleges and universities - where RNT has been successful - as they will now have membership access to the Higher Education User Group (HEUG), a third-party organisation associated with Oracle, which is well-established, large, covers a broad set of products and services and has global reach.
"However, as Oracle will now have three CRM solutions targeting higher education, Oracle CRM On-Demand, PeopleSoft CRM for Higher Education and RightNow, there may be some short- to medium-term anxiety around Oracle's product development & support strategy."
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Editor's Notes
To arrange an interview or for further details regarding this release please contact Kelly Livesey in the Ovum press office on +44 0161 238 4081, or email Kelly.livesey@ovum.com.
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© Press Release 2011
