Shockproof, waterproof and able to shoot without flash - even at night
The exceedingly tough Olympus (mju) 720 SW has been designed to take the knocks, bumps and other trials of daily life in its stride, opening up a new world of carefree digital photography
21st June 2006: Al Sayegh Brothers, master distributors for Olympus Opto-digital products for the UAE, Qatar and Iraq recently unveiled the Olympus (mju) 720 SW, a camera built to take the rough and tumble of our lives. Waterproof to 3m* and resistant to falls from up to 1.5m*, this attractive yet incredibly robust camera can take pretty much anything life throws at it.
With interest in extreme sports and activity holidays at an all-time high, the Olympus (mju) 720 SW is set to find a place in many holidaymakers' backpacks this year. So now, when other cameras reach their limits - such as at the shoreline of the beach or when crossing a mountain stream - the (mju) 720 SW really comes into its own.
Being waterproof the (mju) 720 SW is ideal for taking snorkelling or canoeing. Among its 24 special scene modes, which cover most everyday shooting situations such as portraits, landscapes or sports, this camera also includes modes specifically created for underwater photography. And armed with a bright, 3x zoom lens and 7.1 million pixel resolution, the (mju) 720 SW captures these scenes, as well as those on dry land, in breathtaking detail and clarity.
Olympus's BrightCapture Technology enhances the camera's performance in low light ensuring that atmospheric shots, whether taken at dusk on a mountain side or metres below the waves, are captured as they were seen, with none of their subtle beauty overpowered by harsh flash lighting. The benefits of BrightCapture are evident from the very start of the photographic process as this technology, unique to Olympus cameras, allows the camera's generous 2.5 inch LCD screen to be made 400% brighter than conventional screens, which makes framing shots easy even in quite dark situations. Even beginners will quickly master the camera functions thanks to an easy-to-understand Guide Function which briefly explains the various modes and choices directly on the LCD screen.
The (mju) 720 SW has been blessed with a 7.1 million pixel CCD and 3 x optical zoom and Olympus's exclusive BrightCapture Technology and can endure virtually any photographic demands asked of it, capturing the world around it in perfectly exposed breathtaking detail. BrightCapture Technology uses all of the information from the CCD to make the 2.5 inch LCD screen significantly brighter, and boosts the camera's light sensitivity to reduce the need to use flash in low light, even at night.
The (mju) 720 SW may be rugged but it has a soft side too and will be available in a range of colours including Brown, Polar Blue and Steel Silver. It is small enough to fit into just about any pocket and from June 2006, will be available through all good camera shops retailing for Dhs.1,375.00.
The Olympus (mju) 720 SW - main features:
- Waterproof up to 3m*
- Shockproof (equivalent to 1.5m)*
- 7.1 million pixels
- Bright 3x optical zoom 38-114mm (equivalent to 35mm camera) 1:3.5-5.0
- ISO 64 - 1600 (ISO 2500 for modes Available Light Portrait and Candle).
- Tough metal body in three colours: Brown, Polar Blue and Steel Silver
- BrightCapture Technology for better night / low light photography
- 2.5" LCD
- 24 scene modes (incl. Portrait, Candle, Landscape and various underwater modes)
- Movie function with sound (640x480 pixels, 15fps)
- Macro and Super Macro mode for shots from as little as 7cm
- Editing functions (e.g. Red-eye Fix, Calendar Composition, Layout Composition, Title Composition)
- PictBridge compatible
- Internal memory plus xD-Picture Card slot
- Multi-language menu plus possibility to download further languages from the internet
- Supplied with Olympus Master Software, Rechargeable Lithium Battery + Charger
* Shockproof according to Olympus test methods. Waterproof equivalent to the IEC standard publication 529 IPX8
-Ends-
Press Release 2006
