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Riyadh - Nespresso, the worldwide pioneer in premium portioned coffee, achieves another milestone in its Middle East expansion plan with the opening of its sixthBoutique in the Kingdom of Saudi Arabia, located at Al Nakheel Mall in Riyadh.
The new Boutique was launched to meet increased demand as the community of Nespressocoffee lovers continue to grow throughout the country. This is a testament to the brand's growing popularity in the region and a source of delightful news to people in Riyadh.
The latest Boutique brings the total number of Nespresso Boutiques in the MEAC (Middle East, Africa and Caribbean) region to 42, making this region for Nespressoone of the fastest growing globally.
Nespresso marked the launch of Al Nakheel MallBoutique with an invite-only event at the new Boutique. Joerge Sioufi the CEO of Alsoukya International Company, exclusive distributor of Nespresso in the Kingdom of Saudi Arabiasaid: "We are proud to officially open thesixthNespresso Boutique in the Kingdom and the thirdin Riyadh.The exceptional Nespressoexperience combined with the highest quality coffees and innovative machines continues to attract enthusiastic coffee drinkers around the country. We are delighted to be able to offer our loyal KSA customers an even wider range of options to enjoy the Nespressoexperience, alongside our existing Boutiques and online portal."
Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, also commented: "This third Boutique in Riyadhis a strong sign of the brand expansion in the Kingdom. In this brand new mall, Nespresso participates to the positive dynamic of the shopping experience there. Nespresso Club Members and coffee lovers can now enjoy an ultimate coffee experience with our range of 23 coffee Grands Crus, our design machines equipped with latest technologies, our universe of accessories and even more important, our Coffee Specialists.
Nespresso is now present in total of 3 Boutiques in Riyadh, which includes the Boutiques of Kingdom Tower and Centria Mall, andwith a 4th one if we consider buynespresso.com online platform as well. This increased proximity to our Club Members and coffee lovers will bring more occasion for us to engage with them and continue the brand journey in the capital of the Kingdom."
TheNespressoBoutique will provide customers with a spacious and comfortablecoffee tasting and shopping experience with designated zones displaying the wide variety of GrandsCrus, along with an accessory display adjacent to the full selection of Nespresso machines to suit every style and preference.
The Boutique has been designed to provide a personalized service and respond to specific needs of Nespresso clients. For those who prefer a full immersion in the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grands Crus, creating a personalised journey for each client. Boutique visitors can also learn more about the world of Nespresso; its unique brewing and extracting system and its range of coffee machines and accessories.
With a selling area of 86 square meters, the Nespresso Boutique will serve a discerning clientele of visitors to Al Nakheel Mall Boutique and is sure to be a huge success in Riyadh.
The opening of the Boutique also comes on the heels of the launch of thenew range of decaffeinated Grands Crus, which is crafted for coffee lovers who want all the character and aroma of their favourite Grand Cru but without the caffeine.
Visit the latest Nespresso Boutique in Al Nakheel Mall to enjoy the ultimate coffee experience.
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About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 9,500 employees. In 2013, it operated a global retail network of over 320 exclusive Boutiques.
For more information, visit the Nestlé Nespresso corporate website: www.nestle-nespresso.com.
For more information, please visit: www.nespresso.com/mediacenter or contact:
MalekAbderahman
ASDA'A Burson-Marsteller
Jeddah, Kingdom of Saudi Arabia
Mobile: 0544426364
Tel: 0126067202, Ext: 200
malek.abdelrahman@bm.com
© Press Release 2015
