World debut of Mazda SHINARI, the first concept car embodying new design theme
Mazda Motor Corporation announced Mazda's new design theme, 'KODO - Soul of Motion', and the design concept model, Mazda SHINARI, a pure expression of this new theme.
Since launching its first passenger car, the Mazda R360 Coupe, exactly 50 years ago, Mazda has spent many years exploring the concept of 'motion,' offering customers designs that are exciting both to view and to drive. In particular, since the launch of the Zoom-Zoom brand message, Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models starting with the Mazda6 and followed by the RX-8 and the Mazda2. In recent years, this motion-based design has been further extended to incorporate the theme of 'motion inspired by nature', embodied in the Mazda NAGARE concept car series and the all-new Mazda5.
As a result of these initiatives, since the launch of the first Mazda6 in 2002, Mazda design has been the subject of great acclaim, receiving 30 global awards for car design alone.
Annurag Chawla, Head of Marketing & Communications, Towell Auto Centre, explains the new design theme in this way, "In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion is so full of vitality that it stirs the emotions of those who see it. It has been named 'KODO - Soul of Motion', and the aim is to express movement with forceful vitality and speed as the design theme for Mazda's upcoming models."
He continues, "Mazda's four design studios located in Japan (Hiroshima and Yokohama), Europe (Frankfurt, Germany), and North America (Irvine, California) are currently combining to take up the challenge to achieve a breakthrough in the expression of motion in car design, and incorporate this expression into our future products."
Towell Auto Centre provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. Having a network of 14 service outlets and 10 parts outlets spread across the Sultanate, Towell Auto Centre is the only Mazda distributor in the world to win the Mazda Customer Service award 4 years in a row. With 98.2% parts deliverability, Towell Auto Centre also offers quick, efficient service with genuine parts available for all models and highly trained staff who pride in their quality of service. Call the two time global award winning CRM team on 92888005 or visit www.mazdaoman.com or www.towellauto.com for details.
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© Press Release 2010
