Cairo 14-December 2010 Mansour Group and Samsung Electronics, the global leader in consumer electronics and innovative technology solutions officially inaugurated Samsungs latest state-of-the-art showroom in City Stars phase 1, in the presence of Mr. Sherif Farid, Mantrac Egypt Marketing General Manager and Mr. Duke Park, Samsung Egypt CEO. 

Mr. Sherif Farid said, This showroom comes as part of Samsung Electronics strategic partnership with Mansour Group, the sole official distributor of Samsungs consumer electronics in Egypt. Through this partnership, the two companies provide the Egyptian consumer with a world class experience in product quality and after-sales services, which distinguish Mansour Groups maintenance centers.

Mr. Amr El Battouty, Mantronics Egypt Deputy President said, Samsungs newest showroom displays the latest technologies in LED and 3D TVs and the latest home appliances, which is considered a real addition to the technology available in the Egyptian market.

The goal of expanding Samsungs showrooms mainly serves the after-sales services provided by the company, he added.

The new showroom displays the latest 3D screens in addition to the latest home appliances including refrigerators, washing machines, vacuums and microwaves.  There are now 12 of Mansour Groups Samsung showrooms and 201 maintenance centers across the country.

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About Mantrac
Mantrac, established in 1977, is the authorized distributer of Caterpillar Company in Egypt and to 6 African countries, in addition to Iraq and Russia.

Mantrac is one of Mansour main core business units with a highest market share in all its premium products, scoring nearly 55%, via up to 44 branches with more than 3300 skilled employees

Mantrac is also the authorized distributer of Michelin Tires, Xerox printers as well as a number of the biggest international computer production and software companies, on top of them are Microsoft, IBM, Hewlett Packard, Dell, Fujitsu Siemens and others. Distributor for Samsung Mantrac is also the sole electronics and home appliances in Egypt.

For more information please contact:
Yousra Genena
Senior Media Relations Executive
Promoseven Weber Shandwick
Tel: +2 02 3047215 - 17
Fax: +2 02 3047213
Mob: 0188530530
Email:yousra.genena@ws-mena.com  

Press Release 2010