Stunning diamond sets from the DTC's s new Bridal program, stunning diamond adorn perfect brides-to-be on LBC's new reality TV show
Dubai, United Arab Emirates; 5 July 2007: The Perfect Brides from LBC's new reality TV program this week experienced the pride of wearing spectacular diamond wedding sets from DTC's new Bridal program.
Since diamonds are the ultimate symbols of love and eternity, they are unquestionably a bride's choice on her wedding day. Middle East brides go beyond the traditional symbol of love on their wedding day, opting for the stunning effect of a full diamond set, including the dazzling necklaces and accessorized with fiery diamond earrings that symbolize the beauty and splendor of the Arab bride.
The Perfect Bride offers an entertaining arena for the age old conflicts between two women - the bride and the mother-in-law. The program reveals the problems the couples face when getting to know each other and how men respond to the conflicting demands between their mothers and their bride-to-be.
A Bridal set is an ideal way for the grooms and his family to show a bride that she is really wanted and cherished by offering her something precious. The commitment and appreciation demonstrated by offering these exquisite diamond sets allowed the Perfect Bride grooms and mothers-in-law to express that she is his rarest and most precious treasure.
The DTC (Diamond Trading Company) is a main sponsorship of the new reality TV competition show on LBC showcasing its new Bridal program for diamond jewellery sets.
DTC's Bridal program is a new inspiration for jewellers across the Gulf to design diamond jewellery sets that are as rare and unique as the bride herself. Damas, the international jewellery house, will showcase its latest Bridal jewellery designs to the brides-to-be and their families on a special episode of Perfect Bride. The episode will feature the program's contestants shopping for beautiful Bridal diamond jewellery sets.
"We are pleased to announce our sponsorship of the Perfect Bride because it complements the DTC Bridal program. Diamond jewellery sets make the bride feel that she is wanted and cherished. In addition, it gives an opportunity for the groom to express his love and commitment beyond the traditional means since love and understanding is essential for marriage throughout the Arab world," said Anan Fakhreddin, Diamond Promotion Service (DPS) Director of the Diamond Trading Company, the sales and marketing arm of the De Beers Group.
Jewellery is a means of self expression for women everywhere but particularly in the Middle East where a set of diamond jewellery is sometimes the only means of individuality an Arab woman has available to her. Diamonds are also seen as the ultimate symbol of love so, in a country where a new bride and groom may not yet be able to express the new love they are experiencing, diamonds are a beautiful means of expression for their feelings.
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About The Diamond Trading Company
The Diamond Trading Company (DTC) is the diamond marketing arm of the De Beers Group of companies and, as such, supplies approximately 60% of rough gem diamonds to the world leading diamantaries. In 2005, De Beers experienced an increase of 6 to 7 per cent in rough uncut diamond sales globally and an overall increase in earnings of 26 per cent. The DTC is better known to the public for its famous slogan "A Diamond is Forever".
About The Diamond Information Center
The Diamond Information Center (DIC), with offices worldwide, handles consumer public relations for all levels of the diamond industry-from mining to finished jewellery.
For more information, please contact
Emilie Loivet
Buchanan Middle East
A WPP Company
Email: emilie.loivet@buchananme.com
T +971 4 369 8565
Mob: +971 50 8819313
© Press Release 2007
