JA Resorts & Hotels leads the way as 'Dubai can' sustainability initiative launches citywide

Dubai: As Dubai proudly launches the ‘Dubai Can’ Initiative citywide to encourage the use of refillable water bottles and accessible water stations for all, JA Resorts & Hotels leads the way in the hospitality arena, with a current saving of 3.4 million pieces of single-use plastic through the implementation of on-property water bottling plants.

Dubai Can is a visionary initiative led by Crown Prince of Dubai, HRH Sheikh Hamdan, to create a citywide movement to reduce the use of single use plastics in the iconic city. By promoting refillable water bottles and installing free water stations and fountains across the city, the objective behind this initiative is to vastly raise environmental awareness and reduce the impact of environmentally harmful single use plastics. 

Two years ago, in January 2019, JA Resorts & Hotels was an early adopter of this vision in the hospitality industry, installing water treatment systems along with cleaning and bottling systems at three Dubai properties - JA The Resort, JA Ocean View Hotel and JA Hatta Fort Hotel. The 1 million AED investment into these systems has resulted in an estimated saving of 3.4 million pieces of single use plastic so far. Further afield across to the Indian Ocean, an on-site bottling plant can also be found at JA Manafaru resort in the Maldives, and at JA Enchanted Island resort in the Seychelles.

The JA Resorts & Hotels on-site water bottling plants are managed by the hotel teams with more than 3000 complimentary glass bottles of filtered water delivered daily to all guest rooms. There are also plenty of digital water dispensers dotted around JA The Resort, serving complimentary fresh filtered water to guests free of charge, as well as all JA team-members. Since the 2019 launch, guest response has been positive as many Dubai visitors and residents were not aware that locally supplied water is very safe to drink and once filtered has a fresh and palatable taste. Water quality can vary from zone to zone in the UAE, so JA Resorts & Hotels is working with an experienced partner who analyses water quality and use state of the art technology to kill 99.9% of bacteria, viruses, chemicals, and heavy metals by combining reverse osmosis, micro-filtration automated copper & silver ionisation system, ultra-filtration, chemical free disinfection and activated carbon depending on the specific water requirements.

General Manager of JA The Resort, William Harley-Fleming commented, ‘Dubai Can is an outstanding initiative from the visionary UAE leadership to transform the city of Dubai into a more environmentally aware destination. We are delighted to support this initiative and build on our initial success, sharing our best practices with other hospitality entities in Dubai. Sustainability is at the core of the JA Resorts & Hotels brand, and our whole team is fully committed to making a difference in line with the United Nations Sustainable Development Goals’.

-Ends-

For PR Enquiries: jaresorts@sevenmedia.ae 

About JA Resorts & Hotels

A legacy UAE brand, JA Resorts & Hotels was born in 1981 and has a widely recognised reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 10 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories. Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, a luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park. Within the UAE, guests can choose from the five-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, both located along 'The Walk' in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort - Dubai's largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the award-winning JA Beach Hotel, JA Palm Tree Court and JA Lakeview Hotel, a golf course adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai's only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020 addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai. In 2021, the group has also opened the new JA Enchanted Waterfront Villa's, a brand-new idyllic getaway in Seychelles featuring 10 villa resort residences on the east coast of Mahé. JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 85 countries.

For more information please visit; www.jaresortshotels.com   

Facebook: http://www.facebook.com/jaresortshotels
LinkedIn: https://www.linkedin.com/company/ja-resorts-&-hotels 
Instagram: https://instagram.com/jaresorts
YouTube: https://www.youtube.com/user/JAresorts 

© Press Release 2022