Dubai, UAE 24 June 2008 - World's leading storage specialist, Verbatim, chalks up yet another milestone with its introduction of the new 2.5" HDD that has an impressive 500 GB capacity. Lightweight, small and as slim as a PDA, but with the storage capacity of a top-end laptop, this device weighs less than 170 grammes and measures 8.45 x 13.45 x 1.6 cm. It will be available from local Dubai & Middle East retailers from the first week of July 08.
The need for a fast, easy way to store, backup, share and transport data and multimedia files is fueling explosive growth in the worldwide removable storage industry. "Part of Verbatim's corporate strategy is to capitalise on this trend with an expanded line of External HD products that meet the diverse storage needs of consumers and businesses in the Middle East. Our new product range in a sleek black and silver design & state of-the-art technology has been adapted to match the latest design trends in the laptop sector", said Ziad Arab, Sales Manager Verbatim Middle East.
Verbatim are one of the first to launch a new development onto the storage market. The new 2.5" half terabyte hard drive is probably one of the world's lightest, compact & fashionable storage unit available in the market. The drive fits comfortably into the hand and comes in an elegant, silver and black casing. Verbatim HDDs are extremely low-noise devices, operating with no fan. Although very small the 2.5" device packs a lot of capacity that is achieved through three overlaid 166 GB platters. This allows for the storage of enormous volumes of data, both easily and quickly - whether from a PC or Mac. The USB port can transfer data at up to 480 Mbit/s, while the combo version also features a FireWire connector that can support transfers of up to 400 Mbit/s. The Verbatim portable hard drive is USB 2.0 bus powered and requires no external power for operation and no extra USB cable.
User-friendly back-up software comes as standard with all Verbatim HDDs. Apple's Leopard Time Machine feature is supported for regular backups while the USB models use Nero BackItUp 2 Essentials software for professional data backups.
The new 500 GB 2.5" HDD from Verbatim will be available in July 08 from US $260 at local retailers such as Carrefour, Lulu, CompuMe in Dubai, Carrefour, Office One, PC One, Lulu in Qatar, Carrefour in Oman and in Jordan, Lebanon, Yemen, Bahrain and the KSA. Verbatim's authorised distributors in the UAE are Despec and Mixmax Trading.
The full new line of state-of-the-art technology 2.5" Portable Hard Drives (HDDs) from Verbatim is now available in the major stores throughout the Middle East. With the new, elegantly designed 2,5 " External Hard Drives, consumers and businesses can immediately add 120, 160, 250, 320GB and now 500GB removable capacity to their computer. The palm-sized external drives are available for both Windows® and Mac® users. The 3,5" HDD range exist also in large capacities ie 500GB, 750GB & 1TB
Movie can be found at: http://212.79.62.150/Verbatim/Verbatim_2_5_HDD_500GB_movie.mov
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About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology - from floppy disks and magneto-optical storage media to the latest Blu-Ray, CD and DVD formats, USB keys, Flash memory cards and computer accessories. Verbatim is part of the Mitsubishi Chemical Corporation Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim's products, which have been the winners of numerous international comparative tests. The company is the European market leader for optical media. For more information please visit www.verbatim-europe.com
About Verbatim - more than just CD-Rs and DVD-Rs
Verbatim, the specialist in storage media is continuously expanding its portfolio in the multimedia sector with the addition of useful product accessories primarily designed for mobile use. These include Hard Disc Drives, portable USB speaker systems, headsets including microphone, Hi-Speed Universal Memory Card Readers, optical mice and other handy tools for practical mobile applications. With its range of product accessories, Verbatim is responding to the increasing demand from customers for high-quality IT accessories. Verbatim also offers an extensive portfolio of Flash memory cards and USB drives and is systematically expanding its activities in thel storage multimedia media sector.
For more information please contact:
Karim Hodroj
Headline Public Relations
Tel: +971 4 228 9655 ext. 105
Fax: +971 4 228 2125
Email: karim@headlinepr.com
Estelle Narcy
Marketing Executive
Verbatim France
Africa & Middle East
Tel: +33 (0) 1 47 16 94 22
Email: enarcy@verbatim-europe.com
Email: www.verbatim-europe.com
© Press Release 2008
