Offers Open Membership until September

Dubai-UAE: 12 June, 2012 - The IML Group today announced the launch of Bab Al Shabab (BAS), a unique and interactive online engagement platform for university students in the UAE.

Bab Al Shabab, meaning 'Doorway to Youth' in Arabic, is created to make student-life in the region easier and fun through providing information and an avenue for interaction with peers. Offering free membership until September, the portal will allow students to connect and voice their opinions.

The portal will additionally deliver a host of tailored offerings from top businesses across the UAE, including discounts, job opportunities and access to events. Students can additionally link their social networking accounts to their Bab Al Shabab membership.

Rayne Botha, Account Director, Bab Al Shabab, said: "IML Group is a core marketing company. We are diversifying our business to bridge the gap in the market. An exclusive student community, Bab Al Shabab will respond to the need among students for an independent platform for dialogue."

From a business perspective, Bab Al Shabab is a distinctive concept for the region that will bridge the gap and facilitate communication between retailers and the large student community.

Bab Al Shabab has garnered support from Fitness First, Sensasia Spas, Philips, The Entertainer, Dubai Dolphinarium, ERE Homes, BonAvenue.com, Live Nation, and Arabia CSR Network.

For more information on the website log onto http://www.babalshabab.com

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About IML Group
The IML Group is a full-service Marketing Services Company. Established in 1992, IML today operates across 13 countries with a total of 50 operational offices covering the Middle East and North Africa with a current turnover in excess of $100 million.

Able to provide rapid and adaptable "resource to market" services, combined with an extensive regional network. The IML Group delivers real time marketing solutions designed to raise brand awareness and increase sales revenue.

The IML Group currently has a partnership network that includes beauty salons, pharmacies, coffee shops, and 22 of the busiest malls in Saudi Arabia. IML's in-store network is one of the largest in the region, covering more than 100 "A class" supermarkets and hypermarkets. 

About Bab AL Shabab
Bab Al Shabab is a premier online engagement platform designed for students across the UAE with future plans for the Qatar and Saudi markets.  Developed by The IML Group, the website features student forums, news, events, information on offers and deals from brands in the region, jobs and internships.

Bab Al Shabab is the Arabic translation for 'Doorway to Youth'. Its membership has been created to make the lives of students in the region easier by accessing information, interacting with other students, and linking to Social Networking sites.

New members can log directly into the website at http://www.babalshabab.com

For Further Information, please contact:
Nermine Afiouni
Account Manager
APCO Worldwide - Dubai
Phone: +971-4-3692925
Email: NAfiouni@apcoworldwide.com

© Press Release 2012