DUBAI, UAE – Hala, the joint venture between the RTA and Careem, has today announced a redesigned service, aimed at enhancing the health and safety of all areas of taxi travel.

Supported by the RTA’s unparalleled industry knowledge, and by Careem’s first class technology, Hala have implemented a roster of new features, to build on the existing safety features that were introduced at the first sign of Covid.

Strict new measures include upgraded health and hygiene standards for all Captains, who will be required to pass a temperature test before being able to accept a booking, in addition to the existing requirement to wear a mask, utilise hygiene supplies, and keep best practices of hand sanitisation at all times.

Investment in a revamped Captain training programme reinforces existing protocols, with the addition of new measures including the ventilation of the taxi after each ride, and a directive to remain in the driver’s seat at all times, unless a rider specifically requests assistance.

Customers can also expect best in class protection within their ride, with every Hala (Dubai Taxi) undergoing a full and thorough Vital Oxide sanitisation every day, alongside the installation of isolating screens and sanitising materials in every car.

These new standards will be reinforced with the implementation of a host of new product features within the Careem app; the exclusive smart booking platform for Dubai Taxis. In a unique proposition, Hala is leveraging Careem’s Captain facing technology, to ensure all Captains complete a mandatory self-certification before they are able to accept a booking, confirming the strict health and hygiene requirements have been met.

Developing the existing Careem Pay technology, additional in app payment methods will allow all riders to make completely hands-free payment for their ride from the app, removing any need for exchanging cash or using card machines. Whilst a redesigned feedback portal allows for safety related concerns to be relayed instantly.

Clemence Dutertre, CEO of Hala, said: “Our customers' health and safety is our first priority. That is why we have invested in rethinking the Hala taxi experience entirely, to deliver an upgraded service to protect both our riders and Captains. Building on our existing strict quality of service, we are fortunate to be in a unique position to leverage the latest Careem technology, alongside incredible commitment from the RTA, to implement measures which we believe will set a new standard for safety in taxi travel across the world. Through this redefined Hala journey, we hope we can empower our customers with the full trust and confidence needed to feel secure, as they return to moving across our City.”

For further information, please visit or follow @hala_ride on Instagram, @halaride on Facebook and @halaride on Twitter.

About Hala 

Hala is here to revolutionise the way people get around their cities, unlocking this incredible region for everyone. Inspired by the innovation that embodies Dubai, Hala is driven by a motivation to progress public transportation by harnessing and leveraging the power of progressive and emerging technologies to make public transportation safe, seamless and available to get people to wherever they work, rest or play; ultimately boosting the economic potential of the region.    

Media Contacts: 
Raaziqa Hassen at Houbara Communications 

Send us your press releases to

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.