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- Success follows less than two years after the global brand launched in Saudi Arabia
Riyadh, Saudi Arabia: Global technology brand OPPO has demonstrated incredible growth since it launched in Saudi Arabia in 2019, racing up the rankings to overtake other established brands to become the fifth most popular smartphone in the Kingdom.
According to global technology market analyst firm Canalys, OPPO’s year-on-year growth in the Kingdom stands at 124%. OPPO’s continuous growth in the Kingdom is reflected in its fifth worldwide ranking. According to third party research firm’s data, OPPO has experienced international year-on-year growth of 396%, securing its top-five position in across all smartphone vendors.
OPPO Director of Strategy & Planning, ME, Fadi A. Abu-Shamat said, “OPPO has been a leading global technology brand since 2004. We are dedicated to providing products that seamlessly combine art and innovative technology.
“We inaugurated our operations in Saudi Arabia in 2019, after starting our journey in the Middle East and Africa in 2015. In order to empower our presence, we have invested heavily in research and development and focused on the insights of local consumers in each country in order to meet core needs, engage with young customers and provide an optimum customer service.
“In the past year OPPO has adjusted its product line in the Middle East including the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series, and we will continue to evolve our local product line to offer more premium series to consumers in the region.”
He added, “OPPO believes in “Technology for Mankind, Kindness for the World” that the purpose of corporate innovation should be people. OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life. Accordingly, we’ll set forth the ‘3+N+X’ technology development in hardware, software and services, which help OPPO to bring an integrated smart life to users worldwide.”
Last month, OPPO INNO Day 2020 revealed the new AR Glass 2021 and the OPPO CybeReal, marking its further exploration and deployment in these core technologies. Compared to its predecessor, the OPPO AR Glass 2021 has been improved in terms of the wearing experience, optical functions, interaction, and content ecosystem. To further build the digital world, OPPO launched OPPO CybeReal that enables real-time high-precision localisation and scene recognition using IMU, GPS, Wi-Fi, Bluetooth and network information as well as the SLAM and AI scene-recognition algorithms.
OPPO’s business covers 40 countries with over six research institutes and four R&D centers across the world. Last year, the company pledged USD 7.2 billion in R&D over the next three years to promote research in frontier technologies like 5G/6G, artificial intelligence, AR and big data, as well as building core underlying hardware technologies and software engineering ability.
-Ends-
For more details, please contact
Mataz Bait Almal
Public Relations Manager
OPPO KSA
Email: mataz.almal@oppo-aed-sa.com
About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
© Press Release 2020
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