18 April 2005
Spacewise Design Ensures The Innovative 640-Liter Unit Offers The Same Shelf And Storage Space As A Standard 736-Liter Model

Dubai - Brand pioneer FRIGIDAIRE, has created the ultimate solution for customers who require smaller, space-conscious appliances. The newly launched 60cm Deep Refrigerator is a lifestyle improving innovation that cuts down the industry standard 736-liter refrigerator to a neat, easy-fit, 640-liter without losing any storage capacity.

In spite of its scaled-down size, Frigidaire's innovative SpaceWise design solution, provides the same shelf and storage space as industry-standard larger units and gives families the options they demand to customise their cold storage needs.

"We're continuing to lead the industry by making it easy for customers to create choices to suit any lifestyle," said Matt Young, Executive Vice-President. "With the expansion of our Frigidaire line, we're presenting customers with reasonably priced appliances that offer all of today's must-have features and a modern, space-conscious aesthetic," he added.

-Ends-

About Frigidaire
Since 1918, families have made Frigidaire a trusted name in home appliances. The brand heritage is rich with quality products and lifestyle-improving innovations. Today, more than ever, Frigidaire provides the pioneering features of tomorrow with an emphasis on quality, trust and service.

For further information, please contact:
Wadad Tabbara or Carlo dei Tedeschi
TRACCS public relations
Tel:  00971 4 3672530
Fax: 00971 4 3672531
E-mail: wadad@traccs.net
E-mail: carlo@traccs.net
Website: www.frigidaire-intl.com

© Press Release 2005