Abu Dhabi, United Arab Emirates – For the second consecutive year, Miral - Abu Dhabi's leading creator of immersive destinations and experiences, continues its collaboration with the Khalifa Fund for Enterprise Development to bolster local entrepreneurs at Yas Bay Waterfront’s ‘Waterfront Nights’ market. The market has been running since March 22 and is currently showcasing 20 small businesses and artisans - 10 of which are being supported by the Khalifa Fund.

Highlighting the strong partnership, HE Alia Al Mazraouie, CEO of Khalifa Fund for Enterprise Development, and Mohamed Abdalla Al Zaabi, Group CEO of Miral, paid a visit to the ‘Waterfront Nights’ market to show support to the entrepreneurs and learn more about their local businesses and product offerings.

Homegrown brands supported by the Khalifa Fund at this year’s ‘Waterfront Nights’ include IV Perfume, Sada Oud and FAE Oud & Perfumes bringing their luxury perfumes and Emirati incense. Glaza Collection and Manout Tailoring with intricately adorned and locally sourced traditional textiles and Boomah Cafe, which merges the charm of live owls with Japanese military-themed décor.

The free-to-enter ‘Waterfront Nights’ market can be found at the arena plaza in front of Etihad Arena, daily extending till the end of the joyous occasion of Eid Al Fitr and can be easily spotted thanks to the enchanting lights and traditional Ramadan decorations. Guests can expect live performances by traditional qanun and oud players along with a selection of board games perfect for quality time with loved ones, in addition to a designated children's craft corner where they can delve into the art of making paper lanterns.

About Miral

Miral Group is the leading creator of immersive destinations and experiences in Abu Dhabi, that contributes to the growth of the leisure and entertainment industry and Abu Dhabi's economic diversification. It conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from across the world to create unforgettable memories, accelerating the realisation of the Emirate's tourism vision and growth.

Responsible for the development of Yas Island and overseeing Saadiyat Island's Destination Management Strategy, Miral's portfolio of world-class assets incorporates entertainment, leisure, culture, sport, dining, retail, and hospitality experiences, aiming to deliver millions of memorable moments for residents and international guests alike. These include SeaWorld® Yas Island, Abu Dhabi; Ferrari World Yas Island, Abu Dhabi; Warner Bros. World™ Abu Dhabi; CLYMB™ Abu Dhabi; Yas Waterworld Abu Dhabi; Yas Marina; and Yas Bay Waterfront, home to the UAE's largest indoor multi-purpose venue Etihad Arena, amongst others. Miral also has several projects being developed on Yas Island and across the emirate, including teamLab Phenomena Abu Dhabi, Natural History Museum Abu Dhabi, and a Harry Potter themed land within Warner Bros. World™ Abu Dhabi.

Miral Group encompasses three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of world-class, award-winning immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas, and hospitality properties across Yas Island.

For more information, visit www.miral.ae

About Yas Bay Waterfront

Overlooking the sparkling blue waters of the Arabian Gulf, Yas Bay Waterfront is the only destination on Yas Island Abu Dhabi where no two visits are alike as guests indulge in day-to-night dining, entertainment, leisure and wellness experiences. The destination’s three-kilometre boardwalk offers unmatched day-to-night experiences, brought to life through an eclectic mix of licensed restaurants, lounges, bars, cafés and wellness and community spaces.

Located on the vibrant Yas Island, the UAE’s leading leisure and entertainment destination that is home to award-winning theme parks and an F1 racetrack, Yas Bay Waterfront is set within walking distance of Etihad Arena – the Middle East’s largest indoor entertainment venue hosting events year-round, and the five-star Hilton Abu Dhabi Yas Island.

Yas Bay Waterfront offers an unparalleled mix of international and homegrown dining concepts such as Paradiso, Hunter & Barrel, The Trilogy by Buddha-Bar, Asia Asia, Lock, Stock & Barrel, EL&N, CENTRAL and Artmarket. Home to the region's first and only Café del Mar beach club and leisure outlets Warehouse gym and TOPSTRETCHING® fitness studio.

Developed by Miral, creator of immersive destinations and experiences, Yas Bay Waterfront is another testament to its successful track record in developing award-winning attractions and mixed-use projects in Abu Dhabi.

For more information, please visit https://www.yasbay.ae. Stay connected online by following @YasBayUAE and #YasBayWaterfront.

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