•  “Unleash the Inner Designer in You”, this year’s edition of the festival, running throughout March, will use artificial intelligence to allow visitors to visualise their dream space

Doha, Qatar – As part of Qatar Tourism’s month-long retail celebration, ‘Shop Qatar,’ Doha Festival City, Qatar’s one and only mall of choice for shopping, dining, and entertainment, announced the launch of the 4th edition of its highly-anticipated annual Homeware Festival, which will take place from the 1st to the 18th of March, sponsored by Dr. Scent, Eggo, Philips and Technoblue.

The mall will host an exhibition featuring 14 homeware brands including Homecentre, H&M Home, Ambiance, Maya Paris, That’s Living, That’s Living Kids, Stosa Cucine, Khazanah, The One, West Elm, Pottery Barn, Pottery Barn Kids, and IKEA to provide exclusive offers and showcase the latest interior design trends.

In addition, visitors to the festival will also get a chance to win weekly prizes and the grand prize with Shop Qatar for every minimum spend of QAR 200 at participating shops. Customers need to take their payment receipts to any dedicated raffle desk located at both the North and South areas of the mall, provide their personal details, and redeem their tickets. Shop Qatar’s grand prize raffle draw will be held at the Center Court of the mall on 18th March.

As a digital pioneer, constantly adapting new technologies to deliver exceptional experiences to its customers, the Doha Festival City’s Homeware Festival 2023, “Unleash the Inner Designer In You”, will bring visitors an all-out new immersive AI activation which will allow them to visualise their dream space during the event.

To take part in this tech-forward activation, visitors need to head to the AI booth at the Centre Court of the mall, create their unique design of a room interior only by using keywords, then post it on Instagram with the hashtags #HomewareFestival2023 #UnleashyourInnerDesigner and #DohaFestivalCity for a chance to be amongst the three lucky winners that the mall will select on the 18th of March based on the number of likes and comments they garner.

As part of Shop Qatar, multinational entertainment acts will visit Doha Festival City to engage with visitors and their families in open areas during the weekends, including 30-minute performances scheduled for the afternoon and evening on Thursday’s, Friday’s, and Saturday’s.

Commenting on the festival’s launch, Robert Hall, Doha Festival City’s General Manager, said: “We are excited to host the 4th edition of Homeware Festival and showcase the latest collections from our flagship homeware and furnishing retailers joining us from across the globe. This year’s round promises to be special with the new AI-powered activation that will encourage our visitors to become creative and bring out their inner designer. Doha Festival City always strives to offer the community in Qatar the most engaging experiences, inviting them to constantly be part of the creative and explorations process.”

Commenting on the return of Shop Qatar this year, Sheikha Hessa Al-Thani, Head of Marketing and Planning at Qatar Tourism said, “Shop Qatar is one of Qatar Tourism’s flagship events in its annual social calendar and this year falls under the ‘Feel Winter in Qatar’ campaign. We’re delighted to bring back this ever-popular shopping festival, in partnership with our valued stakeholders, this time with unique prizes and more surprises in store for families.”

Having proven to be a great success during its past editions, the festival will build on its legacy, promising to stand out this round by incorporating state-of-the-art Artificial Intelligence (AI) technologies.

Earlier this year, the Mall unveiled its new brand positioning “It’s my place, my choice” tailored for 2023, with the main aim of bolstering its position in the market as the ultimate destination for shopping, dining, and entertainment, while further diversifying its offering, activations, and events for a truly  bespoke experience to each of its visitors.

For more information on the mall’s operating hours and the Homeware Festival please call on 4035 4444 or check https://www.dohafestivalcity.com/home/

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For media enquiries, please contact:
Ghina Chaaban, Senior PR Manager, Muse: ghina.chaaban@the-muse.co

About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining, and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. 

VIRTUOCiTY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.

Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online quarterly lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall. The magazine is the ultimate showcase for top fashion, beauty trends & dining experiences.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

For more information visit http://www.dohafestivalcity.com